Needless to say, the actual entry for the order was quickly pulled from the page, but the box art image remains available, including mention of a pre-order "colour stone to change your weapon effect." Plausible? Considering how many fans are waiting with bated breath to get a release date on the game, it's certainly believable that a release or pre-order is among the orders of business at the convention. It might seem like a bit of a thin framework for fans to pin their hopes on... but even so, Star Wars: The Old Republic fans should keep their eyes open during SDCC to see if it turns out to be an accurate forecast of coming announcements.
[Thanks to all of the tipsters on this one!]
[Update]: G4TV has posted further details on what could be the TOR collector's edition. Though it looks pretty tasty, it will also reportedly set you back 150 Euros!