3D PS3 gaming just yet? Too bad because Sony's ready to leapfrog that industry buzzword with another once-vaunted, immersive tech of yore -- virtual reality. Announced ahead of Sony London Studio chief Mick Hocking's Develop conference "3D post-mortem speech," comes word the Japanese electronics giant is underway with R&D testing for a head mounted display. Shown off at CES earlier this year, the unit incorporates twin-OLED screens that put you closer to the game, fried eyeballs and all. If any of this sounds familiar, that's because it's all very 1995. Still, Hocking seems pretty optimistic about the company's lessons learned dipping its toes into three-dimensional waters, and has even created a so-called "3D 10 Commandments" to ensure quality product output. Hit the source below for the UK division head's full 3D musings.