After announcing that it would completely revamp its struggling TV business after yet another quarter of financial setbacks, what's next for Sony? CEO Howard Stringer tells the Wall Street Journal that R&D is focusing on a "different kind of TV set." He didn't specify whether he was talking about the company's efforts with Google TV or any other technology, however he did note the "really well organized" beauty of the iPhone and said that after a five year quest to build a platform that would compete with Steve Jobs, it's finally ready to launch. This all hinges on Sony's ability to pull its four screens (phones, tablets, PCs, TVs) together with network services like Video Unlimited and Music Unlimited (and hopefully make those Qriocity-birthed offerings famous for something other than being a footnote in its hacking scandal). Sony has finally begun to acknowledge its weaknesses in software and providing a uniform user experience, we'll probably find out more about how it plans to turn that around at CES 2012 in January.