We don't really have a working knowledge of cell phone carriers in Europe. Whenever a company announces it's working with AT&T, we can say "oh man, AT&T, right?" and groan together. But with this morning's announcement of Vodafone acting as the PlayStation Vita's primary 3G carrier in Europe, the best we can offer is, "Wait, isn't that a soccer team?" (Apparently those logos on the jerseys are just sponsors -- who knew?)
But yes, joining the ranks of NTT Docomo in Japan and AT&T in the US, Vodafone will provide folks in "the UK, Ireland, Italy, Germany, Spain, Portugal, Australia, New Zealand and The Netherlands, and with Vodafone's Partner in France (SFR)" with 3G on the Vita. To help incentivize the 3G model, Vodafone's even throwing in a voucher for Wipeout 2048 – hot dog!
Apparently 3G models of the Vita in said territories will come packed with a Vodafone SIM card. No pricing has been announced just yet, but we expect to hear more soon, as the Vita launches just four months from now in February 2012.