Disney purchases controlling stake in UTV Ignition for expansion into Indian market
Joining Mickey, Donald and Spider-Man in Disney's universe are such characters as insane detective Francis York Morgan, and a very nicely dressed Lucifel. The BBC reports that Disney has purchased a controlling stake in publisher UTV Ignition, following approval of Disney's previously announced plan by the cabinet of India (where Ignition is based).
In fact, India is what Disney has in mind with this move (rather than, say, building a giant worldwide El Shaddai gaming franchise). "Increasing our brand presence and reach in key international markets is a cornerstone of our growth strategy," Disney International chair Andy Bird said. "This acquisition expands our footprint significantly and allows us to more effectively build, monetise and brand multi-platform franchises, and deliver a rich library of content to the world's second largest population."
Neither Bird nor Disney have said anything specific about Ignition's gaming division, which recently published Quarrel and is known for games such as Deadly Premonition, Swarm and the internally developed El Shaddai.
