Google's so desperate for the boys to come to its yard that it won't be long before it buys a milkshake factory. Until then, it's relaxing its ban on nicknames for Google+ users: now amusingly nicknamed composer W.G. "Snuffy" Walden can get back to being himself. Just remember that any name change will carry through Google's entire online service, so try to avoid anything too raunchy if you also use Gmail for work. If you use a pseudonym (say "Madonna") then you'll have to submit scanned copies of you getting papped in Hollywood before you'll be able to use your assumed name. The service will be quietly rolling out to users in the next week, to add your own hilarious nickname, just edit your profile's name and hit the More Options text to the right.

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