Halo co-creator and Bungie co-founder Alex Seropian has embarked on yet another new venture. After founding Wideload Games almost ten years ago and then joining Disney Interactive as head of game development for a few years, Seropian has now started up a company named Industrial Toys. Along with "some kickass art talent from ex-Marvel and DC guys," as president Tim Harris (formerly of Seven Lights) puts it, Seropian and the rest of the company plan to make hardcore games for mobile platforms. "We're going deep on story and community and all sorts of nerdy goodness," says Harris.

While we have a while yet to wait on actual game products, the company has already jumped onto Twitter in a big way. It's also posting updates on Facebook, sharing some pictures of the HQ under construction in Los Angeles (those are network wires hanging from the ceiling). It all sounds exciting, and Seropian and friends certainly have pedigree enough to make something really interesting.

This article was originally published on Joystiq.