Zenimax files 'FUS RO DAH' trademarks, USPTO cowers behind desk


There's little we like more than some good ol' fashioned wind shouting, Dragonborn-style, and it looks like Bethesda Softworks parent company Zenimax Media agrees with us. The company recently filed a sextet of trademark applications with the United States Patent and Trademark Office for the term "Fus Roh Dah" – a trio of words that originate with Skyrim.

In particular, the filings pertain to everything from the typical computer game trademark to a variety of merchandising and "entertainment services." Though it's fun to fantasize about the ridiculous merchandizing possibilities, it's likely that Bethesda's parent company is just locking up said trademarks against potential profiteers. Now, if you'll excuse us, we'll get back to dreaming about "Fus Roh Dah"-themed sporting equipment (covered by filing number 85589296).

This article was originally published on Joystiq.