The company's Kickstarter drive earned $36,967, with $2,000 taken right off the top for pledged funds that were never transferred. From that $35,000, Kickstarter and Amazon Payments' cuts brought the total down to $32,000. Another ten grand went to "prize fulfillment," which included creation and shipping (the real killer!) of bonuses.
With $22,000 left, the company spent $6K on music, $4K on lawyers, $2K on poster art and $4K on showing at PAX East, including iPads to demo the game on. This left Warballoon with $6,000 of taxable income... leaving it with $4,000, which "goes rather quickly as you can imagine."
The company notes that if it had to do things differently, it would have gone easy on the lawyers and the rewards, especially the shipping, which it said "is a) expensive b) a pain in the ass when you have tubes and c) time consuming. None of those things are productive."