Calxeda may have been given the bum's rush by HP's Project Moonshot, but the company isn't taking it lying down. It's released benchmarks for its ARM-based server technology that claims it's 15 times more power-efficient than the comparable Intel Xeon. Rigging up a 1.1GHz Energycore ECX-1000 with 4GB RAM against a 3.3GHz Xeon E3-1240, the former consumed only 5.26 W compared to the 102 W of Intel's high-spec chip. While it certainly wasn't faster, power efficiency is a key concern for data centers looking to keep costs down, and if the trend continues, Santa Clara will come to regret AMD's recently announced love-in.