, president of Sony Online Entertainment
, has been named for the Game Developers' Conference Online
's business and marketing track keynote. In light of SOE's recent paradigm shift to focus on the free-to-play
model, Smedley will be talking about how F2P is the future of online gaming. He'll run through how SOE managed to transition its games, how that transition has led to record highs in numbers of players and revenue growth, and what's in store for the future of F2P design.
Other track's keynote speakers have yet to be announced, but details of other talks are slowly but surely being filled in. More details, including a schedule builder and an up-to-date list of speakers, are available on the GDC Online