The company has just unveiled a new level-up initiative that aims to take the entire e-sports scene up a few notches via the creation of a new LoL-focused pro league. The league will feature salaried teams from multiple countries, regular streamed matches with television-quality production values, and what Riot calls "the largest, most ambitious investment in e-sports ever made by a video game developer."
The format for the new league mirrors traditional sporting leagues by way of regular season matches followed by regional playoffs and a world championship. You can see a trailer for the new league after the cut.
[Source: Riot press release]