Samsung's opened up about how the engineers in its sound lab build the default tones for your handset. Tasked with developing a "Sonic Branding," a ringtone that's as iconic and recognizable as Nokia's famous reworking of Gran Vals is to the Finnish handset maker. Research showed that most phones are answered within 10 seconds, so for Over The Horizon, the two-second is repeated and variated several different ways.
Designing the soundscape for NatureUX also posed problems of its own. In order to create those aquatic noises, designers stirred a rubber bowl of water and scratched wet plates with toothpicks hundreds of times until the perfect tone was found. What was the leading cause of rejection? The enhanced sounds were a little too similar to that of a flushing toilet. Of course, while handset sound design is the team's most famous effort, it's also tasked with producing the audible signals from everything from Microwaves to Washing Machines -- so perhaps your next load of clean laundry will be heralded with a three-minute guitar solo.