And the devs are totally OK with that.
This is about to become reality for players of the upcoming The War Z, as even cash shop-purchased items are not safe from being lost due to death. In a recent interview with Gaming Blend, Hammerpoint Marketing Director Alex Josef was unapologetic about that point: "You'll lose what you have in your backpack when you die in both in normal and hardcore modes. And yes, if you bought something using real money, you'll lose that item as well. This is a price you'll have to pay."
According to Josef, this level of item loss was a deliberate decision by the team to cause player to treat the game more seriously. "We've discussed that a lot," he said, "and at the end decided that this will provide a pretty good incentive for players to either be extra cautious while playing or just not spend too much money in the game and instead try to procure all items by finding them in the game world."