Embargo TomTom

Thanks to a certain fruit company and its cartographic woes, many folks are aware that TomTom provides mapping services to third-parties. Now the navigation company is offering cloud-based services like map display, routing, traffic and geocoding to all, alongside a developer portal with the tools to program them. That'll pit it against rivals like Nokia and Google in providing location data for fleet management, traffic planning or geolocation analysis apps, for instance. Naturally, there's a fee to be paid for all those goodies, but to get you hooked, the company's offering a 90 day free evaluation of its SDK and API. Need directions to the PR? Take the first left, then head after the break.

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TomTom launches Location Based Services platform for rapid application development

New cloud-based platform gives developers access to TomTom location and navigation services

Amsterdam, 15 November 2012 – TomTom today launches its new Location Based Services (LBS)Platform and Developer Portal. TomTom LBS provides developers with the content and tools to rapidly create location-enabled applications for a variety of commercial and consumer markets. Example apps that can be created include fleet management, route planning, traffic management and geospatial analysis.

The cloud-based LBS Platform enables businesses to access TomTom's high quality location and navigation services including map display, routing, traffic and geocoding. In addition, the TomTom Developer Portal gives developers easy to use tools to build web and mobile apps using simple application programming interfaces (APIs) and Software Developer Kits (SDKs), with all supporting documentation.

"In response to the increasing demand for top quality data and services, TomTom is offering a comprehensive, easy to use solution for adding location intelligence to applications," said Dan Adams, vice president of Location and Live Services at TomTom. "The launch of the TomTom LBS Platform is an important evolution. Now we can provide application developers with web-based access to high-quality location content worldwide."

The TomTom LBS Platform and Developer Portal will grow in capabilities over time
and currently includes the following content and services:

- Map Toolkit API providing access to:o Map display web service, which delivers WMS-style raster maps based on TomTom's flagship MultiNet map database. Tiles are pre-rendered
at 18 zoom levels, ranging from a single global tile to 305x305 meter
detailed map images.
- Geocoding web service, enabling both free text forward geocoding (find a location by entering an unstructured address, place or POI) and reverse geocoding (identify a location from a pair of latitude and longitude coordinates).
- Routing web service, which provides highly accurate point to point routing and route re-calculation using TomTom's best-in-class algorithms.
- Traffic web service, using TomTom's award winning HD Traffic to deliver real-time traffic incident and delay information.
- Downloadable iOS, Android, and JavaScript software development kits (SDKs) to efficiently develop location based applications using TomTom APIs.
- Cloud-based performance and scalability, giving developers around the world 24x7 access to TomTom's content and services.
- Management tools that make it easy for developers to track usage.

The LBS Platform and Developer Portal, including a free evaluation API key, can be
accessed via developer.tomtom.com. To learn more about TomTom's data products
and services including MultiNet and HD Traffic, visit tomtom.com/en_gb/licensing