Beats Audio CEO and Interscope Chairman Jimmy Iovine has told AllThingsD that he "spent about three years" trying to convince Steve Jobs that Apple should launch its own subscription-based streaming music service. Iovine recounted the effort while talking about his own upcoming music service, Daisy, which has musician Trent Reznor as its chief creative officer.
Iovine says that he and Jobs became close in the early 2000s and collaborated on several marketing projects, but that he was never able to fully convince the Apple founder that subscriptions would work. Jobs, he says, remained concerned about pricing, refusing to pay what the record labels were asking for their content and believing that they would eventually come down to Apple's offering price.
We've been covering Apple's rumored music subscription plans for some time, and for a while there it was looking like things were getting more serious in 2012. Some believe that with subscribers to services like Spotify and Rdio on the rise, it's only a matter of time before Apple joins the pack.
[Via The Verge]