The Chubby Kings trademark registers the game as potential media for everything from CD-ROMs and PDAs through technologies that aren't completely obsolete, so who knows. What we're most interested in, however, is exactly what purpose the adjective "chubby" serves in this sense. Are these regular kings that are also chubby? Perhaps the kings themselves are of average build, but rule over a kingdom of chubby denizens? These are important distinctions.