OUYA promises quick game approval process, reviews start by the end of February

OUYA CEO Julie Uhrman's promising a quick, simple approval process for games on her company's upcoming Android-powered game console, the OUYA. She told us in an interview this week:

"It's similar to mobile: they'll submit their games, and we'll review for intellectual property infringement, and malware, and excessive pornography. But ultimately it's a quick review and you're in the storefront in one capacity or another."

That's not the only mobile model OUYA's following; Urhman already said the OUYA hardware will iterate on an annual basis, similar to the mobile market.

Despite the console's impending March launch to Kickstarter supporters, OUYA's yet to begin reviewing games for its storefront. "We literally just opened the ability for developers to upload their games into the store," Uhrman explained. The review process isn't too far off, however -- she's predicting a "middle-to-end of this month" timeframe. "We're building that right now," she said, when asked who's staffing that approvals process. "We are a start-up like any other start-up, it's just-in-time business."

The first consumer-ready OUYA consoles are planned for a March launch, with availability at retail to follow in June. The $99 console made a big splash on Kickstarter, eventually raising over $8.5 million when the original goal was a meager $950K.

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