Amazon's bringing its Kindle Fire HD 7, 89 to India on June 27th

Having recently rebranded its operations in India under the Amazon name, the retailer announced today that it's launching the Kindle Fire HD 7 and 8.9 there later this month. Due on June 27th, the two tablets will ship for 15,999 ($275) and 21,999 ($380) rupees with access to a reported 1.9 million-plus apps, games and books. The company opened its Kindle store locally last year, accessible via the older Kindle device sold at retailer Croma, as well as Kindle Paperwhites currently listed on the Amazon India store. The Kindle Fire will also be sold through "over one hundred" brick and mortar stores in India, with a list available on the Amazon website. There will also be locally-sourced content available with tablet-optimized apps for Indian video services like Big Flicks, Chhota Bheem and more, plus e-book prices that are promised to be the lowest in the country.

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Introducing Kindle Fire HD and Kindle Fire HD 8.9" on Amazon.in

Kindle Fire HD-with a stunning custom 7"or 8.9" HD display, ultra-fast Wi-Fi, and exceptional battery life-perfect for web browsing, apps, games and books

Instant access to the most popular global apps and games including Facebook, Temple Run 2, Angry Birds and marquee Indian apps including Zomato, Dhingana, ErosNow, ESPNcricinfo, MapmyIndia, MakeMyTrip and NDTV -each optimized for Kindle Fire HD

New Delhi-June 13, 2013-Today Amazon announced that Kindle Fire HD and Kindle Fire HD 8.9" will be available starting June 27 on Amazon.in for customers in India, giving them access to over 1.9 million of apps, games and books, including more than 325,000 books that are exclusive to the Kindle Store. Kindle Fire HD 7" will be available at a suggested retail price of ₹15999 and Kindle Fire HD 8.9" will be available at a suggested retail price of ₹21999. Customers can learn more about the Kindle Fire family at www.amazon.in/Kindle.

Starting June 27, Kindle Fire will also be available at over one hundred retail outlets across India including Croma, Reliance Digital, E-Zone and Vijay Sales stores located in Delhi, Mumbai, Chennai, Kolkata, Bangalore, Hyderabad, Chandigarh, Ahmedabad and Pune-visit www.amazon.in/KindleRetailers for more details.

Designed for entertainment, Kindle Fire HD is perfect for web browsing, apps, games and books. Features include:
• Stunning customized HD display with in-plane switching, Advanced True Wide polarizing filter and customized laminated touch sensor with rich color and deep contrast from any viewing angle; ideal for movies, apps, and gaming
• Custom Dolby audio and dual stereo speakers for crisp, rich sound.
• The most popular apps and games.
• Fast web browsing and streaming with built-in dual-band, dual-antenna Wi-Fi.
• Front-facing HD camera for taking photos or making video calls.
• Exceptional battery life-Kindle Fire HD gets over 10 hours of battery life.
• Easy-to-use e-mail, calendar, and contacts for work or home, including Gmail, Hotmail, Exchange, and more.
• "Buy Once, Read Everywhere" with the free Kindle app available on a large number of platforms so customers can use their Kindle books on any of their devices. Amazon's WHispersync technology automatically saves and synchronizes a customer's last page read, bookmarks, notes and highlights across their Kindle apps and Kindle devices.
• Amazon's top-rated, world-class customer service.

"Not only does Kindle Fire feature advanced hardware, it's also a service, "said Dave Limp, Vice President, Amazon Kindle. "The combination of the leading apps, the largest book selection, great email and browsing and top rated customer service, we hope our customers in India will agree that Kindle Fire HD is the best tablet for a great price."

Stunning Custom HD Display
The 8.9" display on Kindle Fire HD features an incredible 254 pixels per inch with a resolution of 1920x1200. The 7" Kindle Fire HD features a stunning HD display with 1280x800 resolution that delivers deep, detailed contrast and rich, natural color. Kindle Fire HD a laminated touch sensor to reduce glare and make the display easy to view even in overhead light, and an Advanced True Wide polarizing filter that results in a display that shows the same deep contrast and rich, detailed color from any angle.

High-End Laptop-Quality Wi-Fi-Faster Downloads and High-Speed Streaming
Kindle Fire HD comes with dual-band Wi-Fi and can automatically switch between the 2.4 GHz network and the less crowded 5 GHz network, resulting in better range and less interference. In addition, dual antennas and Multiple In/Multiple Out (MIMO) allow for higher bandwidth and longer range.

Stay in Touch with Front-Facing HD Camera
Kindle Fire HD features a front-facing HD camera. Skype created a customized app tailored for Kindle Fire HD that is ready to use out of the box for free HD video calls at home and abroad. Kindle Fire HD makes it easy for the over 250 million customers already using Skype to get in touch with friends and family.

Millions of Apps, Games and Books
Kindle Fire provides customers a large selection of digital content, including thousands of exclusives:
• Instant access to the most popular global apps and games including Facebook, Temple Run and Angry Birds and marquee Indian video apps including Big Flicks, Chhota Bheem, Dhingana, ErosNow, ESPN Cricinfo, MapMyIndia, MakeMyTrip and NDTV, each optimized for Kindle Fire HD
• The largest selection of books, including the most bestsellers, illustrated content including graphic novels such as Judge Dredd, Batman and Watchmen, Children's titles such as the Mr Men series and the lowest prices of any e-bookstore in India. Over 1.7 million books, including over 325,000 titles that are exclusive to the Kindle Store. Over 600,000 books are priced ₹200 or less and over 1.2 million ₹600 or less.

Photos Brought to Life
Photos come alive in stunning high-resolution on Kindle Fire HD. Fire's mosaic view arranges personal photos beautifully, and customers will be delighted to see their best shots on their TV with HDMI out. Kindle Fire lets customers easily import their photos from Facebook and because their photos are securely stored in the Amazon cloud, they never have to worry about losing their favorite pictures.

16 or 32 GB of On-Device Storage, Plus Free Cloud Storage for Amazon Content
Kindle Fire HD is available with 16 GB or 32 GB of on-device storage. This large on-device storage capacity is in addition to the free storage Amazon provides for Amazon digital content in the Amazon Cloud. Amazon digital content is automatically backed up for free in the Amazon Cloud's Worry-Free Archive where it's available anytime.

Powerful World-Class Processor-Snappy and Smooth
An HD display and HD content must be driven by a powerful processor and optimized software. The Kindle Fire HD family features world-class processors and an Imagination Technologies graphics engine for lightning-fast HD graphics and excellent fluidity. The 8.9" Kindle Fire HD is powered by the latest generation OMAP4 4470 processor and Imagination SGX544 graphics engine capable of over 12 billion floating point operations per second, and both Kindle Fire HD 7" and 8.9" come with higher memory bandwidth than Tegra 3. Combining the latest generation processors with significant customization of the Kindle Fire software by Amazon engineers results in a snappy and smooth experience for the user.

Dual Stereo Speakers and Exclusive Dolby Audio
Kindle Fire HD combines dual stereo speakers with the Dolby Digital Plus audio platform-the standard in high performance audio-to offer a world-class audio experience. Dolby's audio suite for Kindle Fire HD includes technology used to adjust volume and deliver easy-to-understand dialogue, and also optimizes for headphones versus speakers. All of these pieces combine to create an exceptional audio experience that results in clearer, crisper and balanced sound quality.

10 Hours of Battery Life
Kindle Fire HD is optimized to deliver high performance without sacrificing battery life, delivering over 10 hours of battery life.

Thin and Light
Even with a custom display, a powerful processor, extra speakers and dual-band/dual-antenna Wi-Fi, Kindle Fire HD 8.9" weighs only 20 ounces and is just 8.8 mm thin.

Connect with Bluetooth and HDMI
Kindle Fire HD supports Bluetooth, enabling customers to connect their wireless Bluetooth headphones or Bluetooth speakers to listen to songs or audiobooks. With Bluetooth connectivity, customers can also easily connect to a wide range of Bluetooth-enabled keyboards. HDMI out makes it easy for customers to connect Kindle Fire HD to their big-screen TV to enjoy their favorite videos and photos.

Email and Calendar
The Kindle Fire family features world-class Microsoft Exchange integration, with fine-tuned performance on many of the most critical email functions. For example, typical Exchange accounts sync with the oldest emails first, ending with the most recent emails-Kindle Fire instead syncs with newer emails first, then with older emails, getting customers faster access to the most recent emails they are looking for. Kindle Fire also features a new calendar app, making it easy for customers to stay connected and keep track of their schedules. The new email client offers support for the world's most popular email providers-including Gmail, Microsoft Exchange, Hotmail and more.

Beautiful Leather Covers
Covers for Kindle Fire HD feature a premium textured leather exterior in a variety of colors and a subtle woven nylon interior to provide the lightest and thinnest form of protection. The integrated magnetic clasp ensures the cover remains securely closed while in a backpack, purse, or briefcase. The cover automatically wakes Kindle Fire HD upon opening and puts it to sleep when closed, making it easy to dive right back into whatever content a customer is enjoying.

Customers can discover full details and order Kindle Fire HD at www.amazon.in/Kindle-Fire-HD

Pricing and Availability
Kindle Fire HD 8.9" will be available June 27 for a suggested retail price of ₹21999 at www.amazon.in/Kindle-Fire-HD-8-9

Kindle Fire HD 7" will be available June 27 for a suggested retail price of ₹15999 at www.amazon.in/Kindle-Fire-HD

Kindle Fire HD is also available at hundreds retail outlets in India. Customers can discover stores and locations at www.amazon.in/KindleRetailers. Interested retailers can contact Redington, www.redingtonindia.com, our authorized distributor in India.

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Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.