Fresh off setting its cross hairs on Vine by adding the ability to shoot short videos, Instagram has announced plans to make its content embeddable. Starting today, users will be able to embed videos and pictures from Instagram accounts into web posts, adding an extra layer of sharing ability to the service.
Embeds include a link to your feed so you will always get credit for your shots that people repost, a point the company drove home in its official statement.
As always, you own your photos and videos, and we want to make sure that's understood no matter where your content appears. Whether you want to embed your video on your blog or a friend wants to feature your photo on a website, everyone will clearly see that your content belongs to you. Your embedded photo or video appears with your Instagram username, and clicking on the Instagram logo will take people to your page on Instagram.com where they can discover more of your photos and videos.
The company also promised to respect user privacy by ensuring only public posts are sharable.