The PlayStation Vita's price may be coming down in the near future, providing a leaked Target ad by the Blu-Ray Forum is accurate. The ad, a snippet of which can be seen above, shows a $200 price point for the system. The standard retail price for the WiFi-only Vita is $250, while the 3G-enabled Vita is $300.
Japan received a price cut for the system in February, which was followed by Sony Worldwide Studios head Shuhei Yoshida saying that North American players would not see the same price drop. Whether this ad indicates a permanent price drop is on the way is unclear, though it's just a matter of time before we know for sure; the ad is reportedly for the week of August 18 through August 24.