Sony's reportedly made some headway on a solution that may well convince a number of subscribers to cut their cable cords once and for all. According to The Wall Street Journal's usual gang of anonymous sources, the electronics giant is in talks with several high profile media organizations to help populate an internet-based service that will stream channels and offer up on-demand content. The offering, which Sony is apparently looking to launch by the end of the year, would be the realization of some long time aspirations. Viacom is apparently at top of the list of potential partners, as the home of channels like MTV, Comedy Central and Nickelodeon. That deal is said to be in the preliminary agreement stage, news that comes a few weeks after Viacom inked a deal with Twitter. According to the WSJ, Sony's also been holding meetings with a number of other content providers like Disney, Time Warner and CBS. All parties involved have, naturally, refused to comment.