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World of Warcraft in-game store goes live

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World of Warcraft has made it even easier to part with your money, as Blizzard has launched an in-game store for the popular MMO.

The Battle.net Shop (as it's being called) is primarily focused on selling mounts and pets. The store can be accessed via either browser or an in-game interface, and it ships items directly into your characters' inventories. Purchases can also be gifted to other players.

To celebrate the shop's launch, Blizzard is selling eight pets and five mounts for half-off the full price through January 1st, 2014.

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