"We are pleased to announce that as of today, Monday, March 3rd, automated character transfers are available to all players for both Free People and Monsters," Turbine posted on the forums. "This is something you have been requesting for some time, and we are very excited to have the service ready for you now!"
Players can move characters between servers by purchasing transfer tokens through the LotRO Market website. One token is $24.95, three tokens is $69.95, and six tokens is $134.95. Unfortunately the new system will not take Turbine Points, nor will it allow players to transfer between NA and EU servers. Turbine said that players have a "limited time" to request a transfer with Turbine Points by contacting support.