"I think that free-to-play is the way that gamers should want their MMOs to be," Georgeson explains, "and the reason I think that is that if we don't do a really good job and we don't entertain the player, we don't make a dime."
Georgeson's vehement defense of F2P is interesting in terms of its timing, as this week sees the launch of one of the year's big-budget subscription-only titles, with another to follow in June. Georgeson maintains that game developers are effectively street performers. "We go out there and sing and dance and if we do a good job, people throw coins into the hat," he says. "And I think that's the way games should be, because paying $60 up front to take a gamble on whether the game is good or not? You don't get that money back."