It's that time of year again! This morning, when Apple announced its WWDC dates and opened its new lottery system, potential attendees started going crazy attempting to book flights and hotel rooms in the hope they'd get lucky. This morning thousands of developers signed up for a chance to pay $1600 (not to mention those hotel and flights) to participate in one of the most valuable -- but exclusive -- events on the Apple social calendar.
Some tell me they're planning to travel regardless of whether they do or do not win that golden ticket. With a major swell in third party conferences and landing zones, WWDC has spilled out from the walls of Moscone into a much wider community event. Think of Burning Man, but with better dressed attendees... (If you like, you can skip the word "better" in that sentence.)
Some developers I talked to this morning were busy contemplating a startup selling souvenir badges. "Why feel outcast when you can purchase a fake attendee thing to hang around your neck. You can walk around SF looking like a real hipster!" I don't believe they were being entirely serious.
Meanwhile, others were busy carefully dissecting the new announcement art. Although we at TUAW still think it looks a bit like a horse's behind, we're curious about the suggestion it creates of display technology and pixels. Very intriguing if so.
What do you think of the artwork? Any secret clues? Share your thoughts in the comments and tell us what you think about the new WWDC sign up system. Love it? Hate it? Fear it? Also, if you have any third party events you're organizing or planning to participate in, please drop us a line! We'd love to hear about it.