Guild Wars 2 offers 50% off sale on digital editions

GW2
Guild Wars 2 is ramping up for its feature-pack patch due out in less than two weeks with what ArenaNet is calling an "unprecedented" worldwide sale. From today until April 13th, the subscription-free, buy-to-play game is 50% off its usual price. According to the studio,
Players can get access to one of the most popular MMO games of all time at the unprecedented discount of 50 percent off, and get all of the exciting content ArenaNet has planned for 2014 and beyond without ever paying a subscription fee. The offer applies only to the Digital Heroic Edition, now available for $24.99 (€ 19.99 / £ 17.49), and the Digital Deluxe Edition, now available for $34.99 (€ 29.99 / £ 24.99), when purchased through the official Guild Wars 2 online store from April 3 at 12pm Pacific Time through April 13 at 11:59pm Pacific Time.
If you've been on the fence about the game, it's a good time to pick it up... if you aren't, you know, playing The Elder Scrolls Online this weekend.

[Source: ArenaNet press release]
This article was originally published on Massively.