Samsung Gear Fit TV spot

Samsung's track record on smartwatch marketing has been, shall we say, mixed. Its nostalgic sci-fi TV spot for the Galaxy Gear was a hit, but its awkward (and slightly creepy) romantic skier ad? Not so much. Give credit to the company for learning quickly, though, as its newly released TV commercial for the Gear Fit (shown below) mostly hits the right notes. The 30-second clip sticks to showing real-world use cases, such as tracking fitness data while running and turning down phone calls. It's still a bit silly -- really, who wears a smartwatch over a fancy bracelet? -- but it does make a good case for intelligent wristwear.

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This is how Samsung thinks normal people use smartwatches