GW2
Guild Wars 2 has made in-roads with a significant MMO audience this week, as it has kicked off its open beta in China.

While local publisher KongZhong is calling this a launch, it's technically the beginning of a two-week head start period before the full open beta commences in the region on May 15th. Guild Wars 2 is the first major MMO to use a buy-to-play business model in China, selling 500,000 copies during its pre-order period. Interestingly, the official press release admits to regional "doubts" as to the effectiveness of this model.

All pre-order players are now able to check out the game during this head start period, with any future purchasers required to wait until the 15th to try it out.

This article was originally published on Massively.