Skylanders enters breakfast cereal territory

Skylanders-branded cereal and fruit snacks may soon stock the shelves at your local grocery store thanks to the franchise's newly expanded licensing business, Games Industry reports.

Publisher Activision Blizzard announced at the Licensing Expo 2014 that it has partnered with 175 companies worldwide in licensing its Skylanders franchise for officially sanctioned merchandise. Activision's latest partnerships with General Mills, IDW, and Crayola will soon introduce Skylanders-branded merchandise like magazines, coloring books, and snacks.

The next entry in the multiplatform Skylanders franchise, Skylanders Trap Team, will premiere on October 5 in North America, introducing outlandish new characters like tomato-spewing artichokes and rockstar werewolves.

[Image: Activision Blizzard]

This article was originally published on Joystiq.