Taking a payment on a Square Reader attached to an iPhone

Consumers have been automating apps with IFTTT (If This Then That) for awhile by, say, backing up Instagram photos to Dropbox whenever they snap a photo. Now, businesses will be able to take advantage of IFTTT directly from the Square mobile payment app. For instance, rather than just yelling "Booyah!," a company can send out a company-wide congratulatory email after closing a huge deal. Similarly, a text alert can be issued to team members to follow up a customer refund -- all of which can be pre-programmed into IFTTT. It'll also work with services like Google Drive, Twitter and SMS, to name just a few. Hopefully companies won't abuse it -- we'd hate to see a tweet after buying a particularly sensitive item.

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