Recommended Reading highlights the best long-form writing on technology and more in print and on the web. Some weeks, you'll also find short reviews of books that we think are worth your time. We hope you enjoy the read.

Snaps To Riches: The Rise Of Snapchat Celebrities
by Ellen Huet, Forbes

There's no denying the popularity of the disappearing-photo prowess of Snapchat. So much so that companies are paying proven snapping pros to leverage their screen-swiping art. Brands like Taco Bell and Major League Soccer see the ephemeral content as a new way to reach a demographic that's prone to ignoring more traditional marketing. Forbes sits down with Shaun McBride, or "Shonduras" as he's know in the app, for a look at how the tactic has taken hold and how it's building celebrities through little more than trendy social sharing.

How an Oil Engineer Discovered Auto-Tune & Changed the Music Industry Forever
by Frank Pallotta and Gus Lubin, Business Insider

If you're like me, you probably assumed that the auto-tuning tool that took the music industry by storm was likely developed by an ace producer, experienced recording engineer or label exec. Nope, all incorrect. The tool was stumbled upon by an oil research scientist and trained flautist who realized the tools used in the crude industry could also fix off-pitch talent.

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At Patagonia, the Bottom Line Includes the Earth
by Diane Cardwell, The New York Times

Patagonia is a highly recognizable name for those exploring the great outdoors. The wilderness-trekking outfitter has developed a new material for wetsuits that's more environmentally friendly, not relying on petroleum-based neoprene for its construction. What's more, the company is encouraging its competitors to use the new Yulex rubber, and surfwear giant Quiksilver already has its own offering in the works.

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