Kodak resurrects Super 8 with a new video camera
Quentin Tarantino will be over the moon.
Kodak hasn't made a Super 8 camera since 1982, however the company announced on Tuesday at CES 2016 that it will debut a prototype video camera designed by Yves Behar that utilizes the venerable analog medium. Citing the preference towards physical media of many Hollywood directors -- including the likes of Steven Spielberg, JJ Abrams and Quentin Tarantino -- Kodak says that it will launch multiple Super 8 cameras, film development services and post production tools as part of its Super 8 Revival plan.
"It is an ecosystem for film" Jeff Clarke, Eastman Kodak Chief Executive Officer, said in a statement. "Following the 50th anniversary of Super 8, Kodak is providing new opportunities to enjoy and appreciate film as a medium." The first camera is expected to hit store shelves in the second half of 2016 and should retail for between $400 and $750. Developing each cartridge will cost $50 - $75 but will include both the analog reel and a digital copy. The ecosystem will primarily be marketed to film schools as well as advertising and marketing agencies, though at that price, most anybody will be able to afford them.
