Vodafone contracts now include a 30-day escape guarantee

There are plenty of things to consider when eyeing up a new mobile contract, from network quality and coverage to handset selection and pricing. All carriers try to tip the scales in their favour with device pre-order bonuses, a complimentary subscription here, free roaming there, et cetera. And in an attempt to distinguish itself from competitors, Vodafone announced a brand new customer perk today: The 30-day guarantee.

Alright, so it's not as sexy as a free Spotify Premium account, but it does mean any new or upgrading customer can back out of a pay-monthly or pay-as-you-go plan within the first 30 days, no questions asked. As Vodafone is keen to point out, this is significantly longer than the industry-standard, 14-day window subscribed to by all other major UK operators. So, if you want to test drive a new phone, or are just prone to buyer's remorse, you now know Vodafone will give you a full month to figure everything out.