Vimeo brings its videos to movie theaters

When you head to an independent theater in the near future, the pre-movie entertainment that plays might be slightly different. Vimeo is partnering with Spotlight Cinema Networks to show select videos from its Staff Picks Channel as well as content from the Vimeo Brand Studio. That latter video project lets brands used original content as a means of promotion, like Samsung's "Gary & Gabe."

Spotlight works alongside independent theaters in the US to create the 20 minutes of ads and clips that play ahead of a movie. Three short films from Vimeo will be featured each month, starting with "The Bucket Board" on April 15th. Of course, the partnerships give aspiring film makers another reason to create as they might see their work on the big screen.