The iPhone XR might be the most interesting phone Apple has made in years.
Think about it: Apple just released its flagship XS and XS Max to a chorus of positive reviews, and now here it is, a month later, preparing to launch another smartphone that packs many of the same features found in those really expensive ones. For Apple, this is all a little unheard of.
To add to the curiosity of it all, the R doesn't mean much either. Phil Schiller, gingerly gripping a cup of coffee across from me, said the letters Apple uses never stand for something specific. But then his voice softened a little as he started to tell me about what the letters mean to him.
"I love cars and things that go fast, and R and S are both letters used to denote sport cars that are really extra special," he said with a smile. That's not exactly the answer I was hoping for, but I'm not sure what I should've expected from a) Apple's SVP of global marketing and b) a longtime fan of Porsches and Audis.
Of course, Schiller's is just one interpretation, and the iPhone XR lends itself to many. It's the cheap iPhone. It's the depressing iPhone. It's, in my case, the fascinating iPhone. That's all right though: Apple was intent on building the right iPhone for as many people as possible, no matter their outlook. These years of work have led Apple to build one of its best smartphones ever, even if it's a little misunderstood.