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Amazon told to stop tricking UK users into signing up for Prime
Think Amazon is a little too eager to sign you up for Prime? You're not alone. The UK ad industry's Advertising Standards Authority has ruled that an Amazon promo for Prime was "likely to mislead" and could have tricked users into subscribing to the service. A page in the checkout process pitched a 30-day Prime trial and prominently displayed a gold "order now with Prime" button, complete with a gray box promising "free one-day delivery," but relegated the skip option to a plain, subdued "continue and don't gain Amazon Prime benefits" link. This may have made it look like the only two options were the gold and gray boxes signing you up for Prime, the ASA said.
New rules are killing deceptive broadband ads in the UK
Nearly every telecom in the UK has reduced advertised broadband speeds thanks to new rules, according to consumer watchdog Which?. Until recently, telecoms were allowed to brag about peak speeds that were available to only one in ten users. Last year, however, the Advertising Standards Association (ASA) ordered them to show average speeds available to half of all customers at peak hours. As a result, the cheapest packages now show speeds of 10 or 11 Mbps, rather than "up to 17 Mbps" -- a 41 percent drop.
eHarmony can't claim its matches are 'scientific' anymore
Turns out that dating service eHarmony has a weird definition of "science" when the law comes knocking. An ad in the London subway system triggered the UK's Advertising Standards Agency to call the "scientifically proven" matching system "misleading," as spotted by the BBC. From the ASA:
UK watchdog tells ISPs to advertise ‘real’ broadband speeds
Broadband packages are notoriously difficult to untangle. Prices are obscured with introductory discounts and the speeds you get are nothing like what was advertised. It sucks, and the UK's Advertising Standards Authority (ASA) knows it. So today, the watchdog has announced new rules for broadband advertising. From now on, the figure you see must be based on the download speeds available to 50 percent of the company's customers at peak hours. In addition, a qualifier like "average" must be visible. It's a marked improvement over the previous guidelines, which said speeds must be available to at least 10 percent of customers.
UK watchdog calls out unlabelled Snapchat ads for the first time
The UK's Advertising Standards Authority (ASA) has its work cut out for it as the line between legitimate online content and ads gets ever blurrier. Social media "influencers" regularly flout the rules and despite the sheer volume of posts across different platforms, the ASA occasionally issues slaps on the wrists for offending Tweets and Instagram campaigns. And today, the ASA has wagged a stern finger at Snapchat posts that weren't appropriately labelled as ads for the first time.
UK ad watchdog to tackle misleading broadband speed claims
Broadband pricing is easier to understand than it used to be. Last year, the Advertising Standards Authority (ASA) forced ISPs to include line rental in the price of contracts, so consumers know exactly what they're expected to pay each month. (Introductory discounts still obscure the price you'll be paying later down the line, but hey-ho. Baby steps.) That November, the ASA said it was also time to revisit speed claims, given most customers are unlikely to get what's advertised. Today, the Committees of Advertising Practice (CAP) -- which sets the rules the ASA enforce -- has proposed a number of ways speed claims could be made more transparent.
Sky broadband ads now show the speeds you'll actually get
Sky's got not one, not two, but three tidbits of broadband-related news to share today, just before knocking off for Christmas. The first is the launch of the "UK's lowest fibre broadband and line rental offer" at £20 per month, with a one-off £20 setup fee. It's exclusive to new and existing Sky TV customers, and similar discounts can be found on the provider's other fibre options. Next up, Sky's got a new customer support team dedicated solely to fixing broadband issues, which we'll call the on/off squad. Most interesting, though, is from today Sky will begin advertising the average download speeds of its broadband packages alongside the standard "up to" metric.
'No Man's Sky' cleared in false advertising investigation
No Man's Sky developer Hello Games has emerged from a marketing investigation unscathed. The UK's Advertising Standards Authority has spent the last two months examining claims that the game's steam page is misleading. Disgruntled players had taken issue with screenshots, videos and text which, in their opinion, showed the game with better visuals, performance and planetary exploration. These covered warping, ship battles and the complexity of extraterrestrial life. The ASA disagreed, however, concluding that the materials were largely representative of the final product and "unlikely to mislead" consumers.
EE follows rivals by bundling broadband line rental prices
When the Advertising Standards Authority (ASA) introduced new legislation requiring UK ISPs and providers to be clearer with their broadband pricing earlier this year, some heeded the advice faster than others. Vodafone and TalkTalk were the first to bundle line rental in their broadband packages, but today EE is joining the list. As of now, customers signing up to a new broadband and calls contract will receive a clear monthly price.
UK ISP rapped for disguising flyers as missed delivery slips
It's fairly common for the Advertising Standards Authority (ASA) to wag a finger at ISPs and mobile operators for misleading claims or poorly worded fine print. Every now and again, though, the watchdog deals with a slightly more unusual complaint. The latest company giving the ASA a headache is fibre broadband provider Hyperoptic, which is in trouble for a snail-mail marketing campaign that looked a little too similar to the cards you get through the door when you've missed a parcel delivery.
Ecotricity disputes Tesla's fastest charger claim, loses
Tesla and Ecotricity, a British energy provider using renewable sources, have a rocky relationship. Years ago the two came together to work on Tesla's Supercharger network in the UK, but disagreements led to a feisty lawsuit and an out of court settlement. Since then the pair have been exchanging blows through the UK's Advertising Standards Authority; Tesla filed a complaint about Ecotricity's website that was ultimately dismissed in April. Ecotricity submitted its own concerns about Tesla's site which, in a ruling published today, has also been thrown out by the regulator.
EE disputes Three's 'undisputed' reliability claim, wins
The UK's Advertising Standards Authority (ASA) has banned a billboard advert for Three's mobile network, after a six-month complaint from rival carrier EE was finally upheld. The ad, which features a purple Muppet-like character called Jackson being held aloft in a Rocky-style pose, featured the tagline: "The undisputed. UK's most reliable network. Again." EE claimed Three couldn't state it was the "undisputed" market leader without saying it was based on YouGov sample data and the ASA agreed.
UK ad watchdog forces ISPs to simplify broadband pricing
TalkTalk announced just yesterday that, later this year, it would simplify its broadband prices by including line rental in the monthly costs. And now we know why. Sure, a single figure makes it easier to understand what you'll be paying each month, but it was hardly an altruistic move. It's almost as if TalkTalk knew that today, the Advertising Standards Authority (ASA) was going to confirm new guidelines that effectively force internet service providers (ISPs) to make broadband contract pricing more transparent.
TalkTalk to simplify broadband prices by including line rental
Line rental is one of the things you have to consider when taking out a broadband contract, since they almost always come hand in hand. But with these two separate monthly fees, one-off setup charges and introductory discounts, you need ten minutes and a calculator to figure out exactly what you're being asked to pay. TalkTalk has pledged today, however, that this autumn it's going to make everything that bit simpler, by bundling line rental and broadband costs into one, transparent monthly price for all of its packages.
UK ISPs told adverts must feature clearer pricing
If you've ever gone on the hunt for a new internet provider, you'll know how hard it can be to glean pricing information from adverts. The Advertising Standards Authority (ASA), the UK's advertising watchdog, agrees it's a very real problem and has today issued new guidelines that it believes will stop providers burying their service costs and duping consumers with their marketing.
BT Sport ads banned for promoting 'free' Champions League coverage
Once again, BT has been criticised for promoting its BT Sport channels with "misleading" TV ads. The UK's Advertising Standards Authority (ASA) has told the company to pull a number of adverts, including a prominent one on TV, which promises free BT Sport access for BT TV and BT broadband customers. For BT, this is particularly bad timing. The company finally has the rights to broadcast live Champions League and Europa League football in the UK, after snatching them from Sky back in 2013. The two prestigious tournaments didn't come cheap, so BT needs BT Sport -- and specifically its new BT Sport Europe channel -- to be a resounding success. With that in mind, BT has been heavily promoting its European sports coverage as a "free" extra for all BT TV customers.
How PayPal stole Christmas (according to 233 Brits)
Halloween has passed and November is here. For advertisers, that means it's about time to debut this year's festive adverts. PayPal jumped straight in, airing its own during an X Factor ad break on Sunday night, but for hundreds of Brits, it's already destroyed the magic of Christmas. The Guardian reports that the Advertising Standards Authority (ASA) has received 233 complaints from viewers arguing that PayPal's advert implies that Father Christmas isn't real.
Sony told off for unfair 20th Anniversary PS4 competition
To celebrate 20 years of PlayStation, Sony created 12,300 limited edition PS4 consoles and offered them to gamers all over the world. In the US, they were sold to whoever could click the buy button fast enough, but in the UK, the company took a more convoluted approach. First was the PlayStation '94 Shop in London, where 94 consoles were put aside for the low price of £19.94 (with all proceeds going to gaming charity GamesAid). Then came a partnership with GAME, which required gamers to solve riddles, click iconic PlayStation characters and enter a competition before anyone else.
Smartphone ad banned from UK TV for objectifying women
Kazam is hardly a well-known smartphone brand in the UK, and that's unlikely to change any time soon if its ads are being pulled from TV. After a series of complaints, Britain's Advertising Standards Authority (ASA) has banned an ad for the company's Tornado 348 handset, ruling that it objectifies women and is "sexually suggestive." The clip shows a woman moseying around in her underwear, grabbing a pair of jeans and ironing a shirt, only to discover that she'd forgotten to take her smartphone out of the top pocket.
The Daily Grind: Is the term free-to-play intentionally misleading?
Earlier this month, Britain's Advertising Standards Authority barred EA from advertising its mobile game Dungeon Keeper as "free-to-play." Why? Because Dungeon Keeper has a countdown timer that blocks progress in the game, a timer that can be bypassed with money. "From the information available in the ad, players would expect the gameplay progression and their ability to advance to be unhindered by unexpected and excessively onerous delays," wrote ASA, "and we therefore considered that the length and frequency of these countdown events was beyond that which would be reasonably expected by players. [...] While we understood that the average consumer would appreciate that free-to-play games were likely to contain monetization functions, we considered that they would also expect the play experience of a game described as 'free' to not be excessively restricted." Welcome, ASA, to the MMO community's endless debate over what constitutes free-to-play! This "free-to-wait" game mechanic is nothing new to us; it pervades mobile titles as well as many MMORTS titles and indie MMOs (Glitch and Villagers and Heroes come to mind). As a gamer, I find the mechanic not so much exploitative as obnoxious, and I'd rather not see it spread. But I spy a slippery slope here. Do you think the ASA is right? Are MMOs with this mechanic (or similar mechanics) misleading consumers? Which F2P games could be legitimately F2P under the ASA's understanding of the term? Every morning, the Massively bloggers probe the minds of their readers with deep, thought-provoking questions about that most serious of topics: massively online gaming. We crave your opinions, so grab your caffeinated beverage of choice and chime in on today's Daily Grind!
