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ASA dismisses GTA IV telly ad complaints
The Advertising Standards Authority of the Ü-K said it ain't seein' nothing wrong with Rockstar's Grand Theft Auto IV ads across its domain. GI.biz reports the organization received complaints from ten viewers about the violence in the ad, while seven others objected to the time the commercial aired. The ASA stated the ad was slotted in appropriate times and it saw no "direct harmful influence on children or young people" in the commercial.The UK advert for GTA IV was very similar to the US version ... just with a British voice over at the end and some squiggly mark in front of the price tag that looks like this: £. We've been told it means lbs., but that seems silly, because pounds are a measure of weight. Anyway, the commercial can be found after the break for a refresher.
Bully ad complaints dismissed by ASA
The UK's Advertising Standards Authority has dismissed complaints that a television ad for Bully Scholarship Edition trivialized bullying. The agency said that although some might find the game's content and name in poor taste, the content of the ad was "unlikely to cause serious or widespread offense."It's funny that the ASA would take the stance that the Bully ads wouldn't cause "widespread offense" when it received a total of 31 complaints. Comparably, the banned ad for Kane & Lynch only received 26 complaints. The extra complaints isn't exactly surprising; remember that the original PS2 version of Bully actually changed its name to Canis Canem Edit when it was released in Europe.
PS3 ad banned for touting backwards compatibility
A television advertisement created by UK retailer PC World promoting the PS3 has been yanked from the airwaves. GI.biz reports the Advertising Standards Authority found the ad "misleading" because it claimed the PS3 could play all PS2 games. PC World retorted that the system can play a significant amount of PS2 titles -- and lost.Now, if only 26 complaints can get the ASA to ban a Kane & Lynch poster, we can only imagine how many rabid fanboys it took to ban this "misleading" ad. We've been unable to find a version of the commercial online, but if anybody finds it, we'll give thanks and place it after the break.
Kane & Lynch ads banned in UK
After receiving a whopping 26 complaints, the Advertising Standards Authority in the UK has banned a "graphic" and "shocking" poster (seen above) for Kane & Lynch: Dead Men. The Guardian reports the ASA ordered Eidos not to print or broadcast any ads created for the game again as they were deemed inappropriate for an "untargeted medium."The print ad appeared in two Future Publishing magazines, while a TV ad portrayed scenes of graphic violence. The poster also included an overlay of this brilliant insight from OXM: "Grittier and nastier in tone than anything you've seen before, the violence here is visceral, brutal and very, very real." This was seen by the ASA as possibly "condoning and glorifying real violence." Sadly, none of the controversy Kane & Lynch seems to shake up makes the mediocre game any better, but it sure does help sell copies.
Brits ban 'old' Xbox 360 commercial
The same Xbox 360 commercial we posted last November improbably showing the release date for Halo 3 has been banned in England. The Advertising Standards Agency says the advertisement "could be seen to condone dangerous driving," despite the prominent text stating "Dramatisation. Professional stunt. Do not attempt." Apparently ad agency McCann Erickson worked closely with the ASA and were given clearance to run the ad after 9 PM. The ASA decided to ban the ad anyway stating it "reinforced the sense that the events were real, rather than fantasy, and were therefore capable of being copied." Sorry England, looks like you're just going to have to watch the ad over, and over, and over again here on Joystiq ... what a shame.The Reuters story doesn't say how long the advertisement was in circulation, but like we said, it's been on our radar since last November. If it's been in rotation in England since that time, bless the ASA, they just gave that little commercial a second life through controversy. This isn't the first time we've seen this sort of odd behavior. Boston's transit authority banned ads for M rated games after a minor Grand Theft Auto: Vice City Stories controversy. The thing was that nobody raised a fuss a year prior when Grand Theft Auto: Liberty City Stories ads were all over the same system.
