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Social networks know that no one wants adverts all up in their feed --it's no wonder they try to sugar coat paid-for posts. Twitter sneaks in "promoted" tweets; Facebook has its "sponsored" posts; and soon you can expect "Promoted Pins" from -- where else? -- Pinterest. The program has been runnin...

5 months ago 0 Comments
December 29, 2014 at 1:47PM
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One of the downsides of watching Game of Thrones or The Soup via a nefarious website is that you're bombarded with pop-ups for everything from porn to sandwiches. Now, however, you're just as likely to see ads from the City of London Police's Intellectual Property Crime Unit, telling you to have a...

10 months ago 0 Comments
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We all know adverts are a necessary evil, which is why different companies are trying to make them more personalized, more engaging or just plain get rid of them. In a recently granted patent, Sony outlines its ideas for next-gen advertising on network-connected devices -- essentially to make it m...

2 years ago 0 Comments
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Cunning move, Sammy! Taking advantage of your Smart TV prominence to start up your own global ad platform is pure textbook, and calling it 'Samsung AdHub' is equally shrewd. It'll enable both mobile and big-screen smart TV app developers to embed ads that exploit features like HD and 3D, and Sams...

3 years ago 0 Comments
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TV viewers are a famously fickle bunch, which tends to drive TV advertisers crazy. The prevalent theory remains that skipping past ads using a pesky DVR is the biggest enemy of marketers, but new research has once again contradicted that received wisdom. The IPG Media Lab in Los Angeles pulled to...

4 years ago 0 Comments
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It seems like every website I visit these days, from MMO-centric wikis to the LA or New York Times has adverts on it. This is no big surprise as it's the perfect way of making money on free content but what does surprise me is the number of adverts for MMOs like EVE and WoW. Coming across such adv...

5 years ago 0 Comments
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When the whole in-game adverts debate started, there were people on both sides of the fence, understandably. Some gamers realize that development studios need alternative sources of revenue to create the games we enjoy, while others would rather remove their spleen with a spoon than ever see adver...

6 years ago 0 Comments
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It's a shame that these Dali-inspired adverts, made by the Chilean advertising agency BBDO Chile, probably won't be put into circulation outside of South America. But that's also a good thing. We can't help but feel that while these images (second one after the break) look absolutely stunning, ...

7 years ago 0 Comments

Back when Blizzard released the new World of Warcraft ads featuring Mr. T and William Shatner, it also announced that a Verne Troyer ad was forthcoming. It's finally here, and it turns out that, like Jean-Claude Van Damme, Mini-Me is a Mage! If you liked the first two English-language WoW TV spots,...

7 years ago 0 Comments
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Sony has revealed a new partnership with The Nielsen Company, who specialise in market research, in order to better track the success of in-game advertising. Initially being tested in North America exclusively, the partnership will allow Sony to monitor the reach, frequency and effectiveness of in...

7 years ago 0 Comments
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Game ads have been showing pre-rendered CGI images, rather than in-game footage, for a while -- but the UK advertising industry has only just caught on. After complaints that Call of Duty 2's graphics didn't match up to the advertising, games ads have been hastily slapping a disclaimer on and hoping...

9 years ago 0 Comments
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Over at the Guardian Games Blog they're pretty fond of a game development company called Persuasive Games. Apparently the company has created some rather thought provoking titles in the past, ranging from games that are based upon the "inconvenience and the tradeoffs between security and rights...

9 years ago 0 Comments