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Between promoted tweets, unduly specific banner ads and a never-ending onslaught of marketing emails, it's impossible to escape targeted advertising. Luckily, though, the white noise of the internet can largely be ignored or hidden by ad blockers and spam filters. But what if paper and ink letters...

June 23rd 2015 at 7:57am 0 Comments
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Social networks know that no one wants adverts all up in their feed --it's no wonder they try to sugar coat paid-for posts. Twitter sneaks in "promoted" tweets; Facebook has its "sponsored" posts; and soon you can expect "Promoted Pins" from -- where else? -- Pinterest. The program has been runnin...

December 29th 2014 at 1:47pm 0 Comments
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One of the downsides of watching Game of Thrones or The Soup via a nefarious website is that you're bombarded with pop-ups for everything from porn to sandwiches. Now, however, you're just as likely to see ads from the City of London Police's Intellectual Property Crime Unit, telling you to have a...

July 29th 2014 at 9:40am 0 Comments
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We all know adverts are a necessary evil, which is why different companies are trying to make them more personalized, more engaging or just plain get rid of them. In a recently granted patent, Sony outlines its ideas for next-gen advertising on network-connected devices -- essentially to make it m...

August 24th 2012 at 1:04pm 0 Comments
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Cunning move, Sammy! Taking advantage of your Smart TV prominence to start up your own global ad platform is pure textbook, and calling it 'Samsung AdHub' is equally shrewd. It'll enable both mobile and big-screen smart TV app developers to embed ads that exploit features like HD and 3D, and Sams...

January 9th 2012 at 9:30am 0 Comments
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TV viewers are a famously fickle bunch, which tends to drive TV advertisers crazy. The prevalent theory remains that skipping past ads using a pesky DVR is the biggest enemy of marketers, but new research has once again contradicted that received wisdom. The IPG Media Lab in Los Angeles pulled to...

May 27th 2011 at 8:37am 0 Comments
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So the UK is finally catching up with the fine money-grubbing nations of this world and allowing product placement in British-made TV programming, starting from next Monday, February 28th. Advertising embedded in internationally sourced films and shows has long been tolerated as a necessary evil wi...

February 21st 2011 at 3:09am 0 Comments