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One of the downsides of watching Game of Thrones or The Soup via a nefarious website is that you're bombarded with pop-ups for everything from porn to sandwiches. Now, however, you're just as likely to see ads from the City of London Police's Intellectual Property Crime Unit, telling you to have a

3 months ago 0 Comments
July 29, 2014 at 9:40AM
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We all know adverts are a necessary evil, which is why different companies are trying to make them more personalized, more engaging or just plain get rid of them. In a recently granted patent, Sony outlines its ideas for next-gen advertising on network-connected devices -- essentially to make it m

2 years ago 0 Comments
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Cunning move, Sammy! Taking advantage of your Smart TV prominence to start up your own global ad platform is pure textbook, and calling it 'Samsung AdHub' is equally shrewd. It'll enable both mobile and big-screen smart TV app developers to embed ads that exploit features like HD and 3D, and Sams

2 years ago 0 Comments
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TV viewers are a famously fickle bunch, which tends to drive TV advertisers crazy. The prevalent theory remains that skipping past ads using a pesky DVR is the biggest enemy of marketers, but new research has once again contradicted that received wisdom. The IPG Media Lab in Los Angeles pulled to

3 years ago 0 Comments