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EE is considering whether to block ads on customers' phones
The ability to block online ads could soon come from an unlikely source. Instead of installing a browser extension or a third-party iOS app, there's a chance Brits will be given the option by their mobile network. We've heard rumblings of this before, but now a UK carrier has confirmed it's looking at such a feature; EE's CEO Olaf Swantee tells The Sunday Telegraph he's launched an internal "strategic review" to see whether customers should be given "more choice and control over the level and intensity of ads on mobile."
UK advert police explain to vloggers what an advert is
Vloggers, bloggers and social media celebs have captive, loyal audiences that make them prime partners for marketers. Like it or not, most new media stars dabble in advertising of one form or another -- you can't live on YouTube kickbacks alone now, can you? -- but it's not always easy to tell regular content from promotions. Not all product plugs are as blatant as Kim Kardashian's recent Instagram mishap, for instance. According to the UK's Advertising Standards Authority (ASA), vloggers and kin have been seeking clear rules on what constitutes promotional content, and how it needs to be labelled. And to help them play by the rules, the ASA's Committees of Advertising Practice (CAP) has today published new "vlogging advertising guidance," also known as the "common sense handbook."
Online retailer experiments with junk mail you can't delete
Between promoted tweets, unduly specific banner ads and a never-ending onslaught of marketing emails, it's impossible to escape targeted advertising. Luckily, though, the white noise of the internet can largely be ignored or hidden by ad blockers and spam filters. But what if paper and ink letters started falling through your door, encouraging you to buy that novelty mug you showed an interest in the other day? Well, that nightmare scenario is already a reality, and could become much more prevalent if a trial between Royal Mail and an online retailer proves fruitful (as far as they are concerned, anyway). The UK postal service and an unspecified retailer are currently experimenting with targeted advertising, delivered by snail mail, based on consumers' online activity.
Pinterest users: expect more adverts in 2015
Social networks know that no one wants adverts all up in their feed --it's no wonder they try to sugar coat paid-for posts. Twitter sneaks in "promoted" tweets; Facebook has its "sponsored" posts; and soon you can expect "Promoted Pins" from -- where else? -- Pinterest. The program has been running in beta for a while, but starting January 1st, it's open to all advertisers. What does this mean for you, dear Pinner? Well, we imagine a few more pictures of brand name lattes mixed in with all the photos of rosetta'd lattes. With around 70 million users, the picture-based network might not have the numbers of Twitter or Facebook, but it does have the advantage that many are already using the site to collect and search for things they want. Pinterest is also launching a program called "The Pinstitute" to teach advertisers how to better connect with (and be less annoying to) its users. In reality, it sounds more like analytics and feedback, but anything that might prevent your meticulously curated boards from being soiled with bad branding is fine with us.
UK copyright police hit piracy sites where it hurts: their wallets
One of the downsides of watching Game of Thrones or The Soup via a nefarious website is that you're bombarded with pop-ups for everything from porn to sandwiches. Now, however, you're just as likely to see ads from the City of London Police's Intellectual Property Crime Unit, telling you to have a long hard think about what you're doing. Unlike other paid-for advertising, these ads won't send cash to the torrent site owners, eroding the revenue that helps the services continue their operations.
HTC One launch vid disappears, but not before claiming it's 'everything your phone isn't' (video)
We've commented before on how HTC always seems to come in second to Samsung -- not because it has inferior hardware, but because its marketing budget is comparable to what's fallen between the cushions of Sammy's sofa. We might have seen the start of a new strategy from HTC, however, as the company appears to have collaborated with Funny or Die on a comedic promo for the HTC One. It surfaced at the end of last week, but seems to have since been removed from the site. (It's possible HTC deliberately pulled it for some reason, and we've reached out for comment.) In the meantime, copies have found their way onto YouTube, and AdAge reports it'll start showing up on some websites today, and in a bunch of movie theaters from April 26th. A spoof of The Bachelorette, hosted by James Van Der Beek Dawson Leery, the clip depicts the leading lady deciding on her next handset, with the One winning out against feature-lacking peers -- or rather, people dressed in phone costumes. HTC even go as far as coining a bold tagline for the flagship: it's "everything your phone isn't." Whether it's actually funny is up to you, so check out the full skit below.
Sony patent wants to make advertising more interactive
We all know adverts are a necessary evil, which is why different companies are trying to make them more personalized, more engaging or just plain get rid of them. In a recently granted patent, Sony outlines its ideas for next-gen advertising on network-connected devices -- essentially to make it more interactive. Many of the instructional diagrams involve PS3 accessories in the home setting, but the focus isn't just on adverts as mini-games, which itself is nothing new. Other suggestions for keeping your interest include in-ad purchasing, casting votes or selecting the genre of commercials. To speed up, or get ads off your screen, Sony would have you performing small tasks or -- more sinisterly -- shouting brand names when prompted. Whether such immersive advertising will ever be employed is anyone's guess, but we're sure you're smart enough to know they're just tricks. So who's up for a McDonald's then?
TiVo and PayPal let you buy stuff using your remote, hopes you swing past the shopping channel
Those late-night adverts for a steam-powered ab-crunching bagel toaster (just $400, plus $99 postage and packing!) will soon be much harder to resist, thanks to TiVo. The DVR maker has teamed up with PayPal to enable you to purchase goods with your remote control during the commercial. A global financial meltdown will probably ensue just as soon as the company can get compatible adverts developed, which is currently slated to begin airing during this year's fall TV season. Update: According to PayPal, it's also "exploring" opportunities with Comcast, although discussions are still in early stages.
Android apps on the PlayBook can keep their built-in ads, won't support RIM ads
Let's face it: a free PlayBook is nice, but it's not enough. If Android developers are to be persuaded to give up soccer practice and hot dates to stay home and re-package their apps for PlayBook OS 2.0, then they're going to need some advertising income too. Which is why a report over the weekend, claiming that ported apps would not support mobile ads, caused no end of fuss. Fortunately, it was the result of some kind of miscommunication and RIM quickly clarified that the updated PlayBook OS would support the ad services that come built into Android apps, but wouldn't support RIM's own BlackBerry ad services in that context. So what's it to be, the shin guards, the cologne, or the keyboard?
Comcast's extra ads ruin NFC championship game conclusion in some areas
It wasn't just RIM that had designs on the limelight during the football action last night. Comcast commercials appeared over the NFC Championship game last night, thoughtfully playing over the climax of the match 'twixt the Giants and the 49ers. Frustrated fans who missed out on parts of the fourth quarter and overtime promptly began voicing dissent on the company's support forums. The Washington Post has a quote from spokesperson Amiee Metrick indicating the problems were due to a possible "equipment failure" at a local Fox affiliate, WTTG, resulting in the ill-timed ads reported in Washington D.C. We've heard that of customers receiving a $10 credit and an apology, but it seems unlikely to soothe the brow of those -- like the person who recorded video of the incident you can see after the break -- thinking of switching to FiOS. Update: We've received a response from Comcast (included after the break), and updated the post to clarify the apparent breakdown was at local Fox affiliate WTTG.[Thanks, John]
Samsung's master plan: the AdHub platform for Smart TVs
Cunning move, Sammy! Taking advantage of your Smart TV prominence to start up your own global ad platform is pure textbook, and calling it 'Samsung AdHub' is equally shrewd. It'll enable both mobile and big-screen smart TV app developers to embed ads that exploit features like HD and 3D, and Samsung -- never shy of talking money -- hopes it'll become a "lucrative new business model." The logical next step? A Kindle-style discount on that nice little TV set in the picture, please.
Smartphones, not DVRs, are the biggest threat to TV adverts
TV viewers are a famously fickle bunch, which tends to drive TV advertisers crazy. The prevalent theory remains that skipping past ads using a pesky DVR is the biggest enemy of marketers, but new research has once again contradicted that received wisdom. The IPG Media Lab in Los Angeles pulled together a representative group of 48 TV and online video viewers and asked them to sit through some programming while equipped with the usual "devices or distractions" that accompany their viewing habits. Central to the study was the measurement of time each person spent facing the screen and how engaged they were with the content. The first thing noted was that 94 percent of TV viewers and 73 percent of online video consumers used some other form of media to augment their visual entertainment. Smartphones were the most common, with 60 percent of test subjects resorting to their handset while gawking at the TV. That's resulted in a mediocre 52 percent attention level during actual programs and 37 percent during ads. In other words, two thirds of the time, commercials are being ignored and smartphones are helping people with that heinous behavior. Ironically, fast-forwarding adverts using a DVR garnered attention levels that were 12 percent higher, mostly because people were trying to make sure they didn't skip too far ahead. Damn, why does reality have to be all complex and stuff?
Product placement gets a logo of its own, turns the world inside out
So the UK is finally catching up with the fine money-grubbing nations of this world and allowing product placement in British-made TV programming, starting from next Monday, February 28th. Advertising embedded in internationally sourced films and shows has long been tolerated as a necessary evil within the Queen's realm, but now that the telecoms regulator Ofcom is opening up locally farmed TV content to the blight of commercialization, it's come up with a suitably austere logo to warn us of its dangers. Basically, any future episodes of Hollyoaks that may contain a "stray" Diet Coke or Nokia N8 within the frame will be preceded by the above P placed within a P, which will prep you for the pernicious potentiality that the programming you are perusing may provoke you into purchasing new property. Capiche?
Microsoft to spend one billion dollars advertising Kinect and Windows Phone 7
Microsoft's serious about making Kinect a success. A $500 million kind of serious. That's the latest report, courtesy of the New York Post, on the change Steve Ballmer and company intend to drop to make sure that every living and breathing creature in the US knows about the controller-free controller this holiday season. That mirrors earlier analyst estimates placing the Windows Phone 7 marketing budget at a similar figure, which in total would amount to a cool billion dollars in advertising expenditure. We already know Microsoft's scooped the Old Spice Guy for WP7, but Kinect is getting the extra special carpet bombing treatment with Burger King, Pepsi, YouTube, Nickelodeon, Disney, Glee, Dancing with the Stars, People and InStyle magazines, and even Times Square all having a role to play in spreading the word. Yup, it's gonna be pretty hard to miss it.
The Daily Grind: Mainstream advertising
It seems like every website I visit these days, from MMO-centric wikis to the LA or New York Times has adverts on it. This is no big surprise as it's the perfect way of making money on free content but what does surprise me is the number of adverts for MMOs like EVE and WoW. Coming across such adverts on gaming sites is understandable but I get a little shock whenever I see them on news sites or even on TV. I watch quite a bit of Sky (British satellite television) and I've noticed more and more commercials for games over the last few years but the first time I saw one for WoW, my exclamation of amazement sent my cat scurrying for cover.But I wonder, constant readers, how much effect do such adverts have on people, especially gamers and folks who already play MMOs? Are you more likely to play an MMO if you see it on a gaming site or TV? Do the Flash ads offering 7/10/14 day trials entice you to defect, even temporarily? Have you ever seen one of the numerous WoW ads on the TV and been inspired to try the game? Do you think MMOs are just following the same trends as mainstream video games in order to attract players? Drop your thoughts in the box below.
Is City of Heroes in-game advertising missing its mark?
When the whole in-game adverts debate started, there were people on both sides of the fence, understandably. Some gamers realize that development studios need alternative sources of revenue to create the games we enjoy, while others would rather remove their spleen with a spoon than ever see advertising in their favorite games.Over at the Limited Edition blog, Welsh Troll takes the side for in-game adverts, and is literally begging for more in City of Heroes. As a European gamer, he tends to see less in-game adverts than is reported by the American CoH players, and wants to know why. He simply wants to help the development team out, and was hoping this would be the way to do it. Is the model not quite working as intended, or will it just take a bit longer for advertisers to latch on to something like this?
New PS3 adverts are gorgeous and scary at the same time
It's a shame that these Dali-inspired adverts, made by the Chilean advertising agency BBDO Chile, probably won't be put into circulation outside of South America. But that's also a good thing. We can't help but feel that while these images (second one after the break) look absolutely stunning, there's also something innately unsettling about them. Regardless, they certainly portray the feel of the PS3 and if you saw them on a billboard, it would be hard not to stop and take notice.[Via onAXIS]%Gallery-17526%
Doctor argues benefits of Brain Training, probably has a brain age of 63
Nicole Kidman's endorsement of Nintendo's software for the DS has one doctor in particular crying "humbug." Dr. Jason Braithwaite, a cognitive neuroscientist (maybe after playing enough Brain Age, we'll figure out what that is exactly), seems to be of the mind that using the non-game exhibits "no conclusive evidence showing that the continued use of these devices is linked to any measurable and general improvements in cognition." This all stems from him seeing one of Kidman's adverts, where she states "I have quickly found that training my brain [with Nintendo's Dr Kawashima's Brain Training computer game] is a great way to keep my mind feeling young""Practice at any task should lead to some form of improvement for that specific task," he adds. But, we wonder if that applies here. Sure, individual tasks in repetition will undoubtedly cause one to improve at completing them, but the exercises in Nintendo's title are varied and the whole goal of the game isn't to sit there for hours on end, practicing individual exercises. The daily training, along with the sudoku, and other items that make up the whole package come together to bring forth the improvement felt by the user. These are small sections of the user's day devoted to the working the brain, when the time could otherwise be used to waste brain power by watching TV or, if it were us and we were afforded spare time in our day, sleep.%Gallery-3436%
Verne Troyer is a Gnome Mage; no one is surprised
Back when Blizzard released the new World of Warcraft ads featuring Mr. T and William Shatner, it also announced that a Verne Troyer ad was forthcoming. It's finally here, and it turns out that, like Jean-Claude Van Damme, Mini-Me is a Mage!If you liked the first two English-language WoW TV spots, you'll like this one, though I don't think it's quite as exciting because we all knew what was coming; he's a Gnome. What a surprise! It's still awesome and you should all check it out. I don't need to tell you that, though, do I? I'm still holding out for The Hoff. What class would he be, I wonder? And if they could get Schwarzenegger, they'd have to create a Governator class. Hey, they already made a Mohawk class for Mr. T. Okay, this is getting silly and I'm getting carried away![Thanks, Chris!]
SCEA partners with Nielsen to track in-game advertising
Sony has revealed a new partnership with The Nielsen Company, who specialise in market research, in order to better track the success of in-game advertising. Initially being tested in North America exclusively, the partnership will allow Sony to monitor the reach, frequency and effectiveness of in-game advertising. Sony will share usage statistics from the PlayStation Network with The Nielsen Company, including which games people are playing most and what content they are accessing within Home, in order to better focus advertising efforts into the right people and areas. Advertisers will be able to look at the collated data and decide for themselves where they would like to place their adverts. They will also be able to see exactly how those ads are performing. What this means to you is: not a lot. If anything, you'll end up seeing more ads that you care about, rather than ignore. We imagine this will become most prominent with the launch of Home, as it provides a much larger scope for advertising than the PSN does currently. Overall though, if in-game advertising is something we have to put up with, then we'd rather it be for a product we want to buy. This partnership should increase the chances of that happening.
