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Back in September, at a Microsoft company meeting, cloud-based games streaming was demonstrated using a copy of Halo 4, which was seen running on a PC and a Windows Phone with attached Xbox 360 controller. Albert Penello, lead planner on Xbox One, Xbox 360 and Kinect, said the technology is simulta...

November 8th 2013 at 2:00pm 0 Comments
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Microsoft Senior Director of Product Management Albert Penello called the reveal of the Xbox One "the dark days," when the company didn't present a clear message to customers and it saw a wave of backlash to an all-digital, DRM-tuned console. "I do feel like we never got a chance to have a rationa...

November 8th 2013 at 6:00am 0 Comments
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Most of the information in this promotional Xbox One video is common knowledge, but a few interesting tidbits can still be gleaned. Albert Penello, lead planner for Xbox, reveals that using your profile on another Xbox One not only gives you access to your purchases, but also your own customized h...

October 16th 2013 at 6:30pm 0 Comments
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As stock in new Joystiq offshoot PlateTweetz (360 faceplates that can update your Twitter feed, of course) has continued to decline, we look to someone, anyone for answers. Turns out OXM has our backs, asking Microsoft global marketing director Albert Penello about that very topic. "The idea wasn'...

December 16th 2010 at 10:30pm 0 Comments
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Sony is pushing 3D gaming as a companion piece for its high-end televisions. Nintendo is bundling a 3D gaming system with its own, tiny high-end television. Microsoft, the first out of the gate in the current generation with the Xbox 360, is hanging back from the 3D race. Even though the Xbox 360 is...

June 21st 2010 at 11:45pm 0 Comments
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digg_url = 'http://www.joystiq.com/2009/10/15/microsoft-discusses-wii-esque-project-natal-branding-strategy/'; While we may be nervous about Microsoft's Project Natal branding strategy -- remember, that's just a codename -- the suits in Redmond share no such concern. That's because the Natal proj...

October 15th 2009 at 2:30pm 0 Comments
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Shortly after the announcement of the Limited Edition Modern Warfare 2 Xbox 360 bundle, we had a chance to grill Microsoft's Albert Penello, director of platform marketing for Xbox, about the bundle. While Pinello confirmed the bundle's absence of any additional accessories – no high-definiti...

September 16th 2009 at 11:45am 0 Comments