BacklightMasterDrive
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Sony aims to reinvent its LCD TVs to match OLED rivals
CES has a lot of TVs. So many TVs. Huge ones. 8K ones. HDR-capable ones (and not). In the midst of all that confusion, one thing has been constant: the increasing presence of OLED. LG is making more OLED TVs, Samsung is using quantum dot LED displays (while also tinkering with the same tech as its Korean rival). Sony? Well, it's sticking to LCD for now. But it's planning to rival (if not best) the more advanced OLED technology with its Backlight Master Drive (BMD). Sounds like a sci-fi MacGuffin, but it might be the company's biggest TV gambit in a while. To hear what it was all about, I was bundled into a very dark room with one very bright prototype TV.
