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EA has announced that it's consolidating its free-to-play Play4Free brand into Origin. Henceforth, all Play4Free titles, which include the likes of Battlefield Heroes, Command & Conquer: Tiberium Alliances and others, will exist under the umbrella of Origin Free to Play. According to EA, the on...

December 12th 2012 at 7:30pm 0 Comments
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EA's move into the freemium market appears to be working, with the company boasting yesterday that it now has a total of 25 million registered players across all Play4Free titles. Of course, that number is far less impressive if those people aren't actively playing, but that hasn't stopped EA fro...

January 13th 2012 at 3:00am 0 Comments
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EA is taking a cue from those advent calendars, but instead of giving us a piece of scrumptious milk chocolate every day, they're adding content to Battlefield Heroes on the daily leading up to Christmas. Today, it's a pair of new battle rifles: the M16-203 and AK74-30. Outside of guns, there al...

December 2nd 2011 at 1:00am 0 Comments
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There are few things in gaming more satisfying then the planting of an enemy's flag in a friendly home base. If you've been turned off of Battlefield Heroes' lack of abductable pennants, you should give the game a second look: Capture the Flag mode is now available.

November 21st 2011 at 10:31pm 0 Comments
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Thoughts we had while watching this Battlefield Heroes trailer for the new Savage Heroes content pack coming out this summer: Whoa, EA is really changing around the ol' Battlefield formula with this one, eh? Axes? "Cold North"? Is it possible they're turning the free-to-play persistent online sh...

August 23rd 2011 at 6:00am 0 Comments
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If you give it to them for free, they will come -- at least, we think that's how it works. As a thanks to those who've stuck around for two years (through thick and thin) and for reaching a milestone of eight million players, Battlefield Heroes is adding the popular franchise map Wake Island late...

July 1st 2011 at 5:30pm 0 Comments
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The sextet of hackers known as "Lulz Security" may be done with their 50-day reign of semi-terror, but that doesn't mean the ramifications of their actions are over. In a final file released alongside yesterday's statement, the group released info from approximately 550,000 Battlefield Heroes bet...

June 27th 2011 at 2:20pm 0 Comments
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When Ben Cousins left EA Easy as head of the studio earlier this year, he didn't leave a forwarding address. Cousins and his new employer revealed today his position as head of newly formed ngmoco Sweden, where he'll be leading the studio in the development of "freemium games for mobile platforms...

June 21st 2011 at 11:30am 0 Comments
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Today marks the beginning of the closed beta testing process for Battlefield Play4Free (with an open beta set to kick off April 4) -- making the announcement of EA Easy boss Ben Cousins' departure all the more perplexing. Cousins recently announced his exit from the developer on Twitter, saying h...

March 31st 2011 at 10:30am 0 Comments