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Tarrnie Williams, formerly of Relic Entertainment, now spends his days working at EA Burnaby on EA Sports Active, which now has him wearing plastic peripherals and extolling the virtues of exercise in his role as executive producer on EA Sports Active 2.0. He's definitely very eager about working o...

5 years ago 0 Comments
March 11, 2010 at 11:30AM
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EA Sports' "Season Opener" event at GDC contained one major announcement for the developer's bevy of franchises: EA Sports Active will receive the sequel treatment this Fall with EA Sports Active 2.0 (working title), an updated version of the exergame for the PS3, Wii, iPhone and iPod Touch platfor...

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EA Sports Active for the Wii, the third-party publisher's sweatier response to Nintendo's best-seller Wii Fit, has earned the company $125 million. Gamasutra reports that at the conclusion of Electronic Arts' fiscal year (which is at the end of this month), the company believes the product will be ...

5 years ago 0 Comments
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Because your EA Sports games need that extra oomph, EA has signed a deal with Sakar International to produce a lineup of attachments for your Wiimote and -- wait, DSi? Sure enough, the press release mentions "realistic-looking EA Sports golf clubs, tennis rackets and baseball bats for the Wii and N...

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Just before today's sure to be thrilling investor's call, EA released a fact sheet to the folks gearing up for the hour-plus finance-a-thon -- a fact sheet that revealed two "TBA" EA Sports Active games set for release on consoles in the third quarter of the company's fiscal 2011 (October 1 through...

5 years ago 0 Comments
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Activision has announced that DJ Hero was "the #1 new intellectual property by revenue in the U.S. and Europe for calendar 2009, according to the NPD Group." Lest you sped through that proclamation, take note of the two key words: "by revenue" -- in other words, the total amount of money spent by c...

5 years ago 0 Comments
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If you're among those who resolved both to lose weight and procrastinate more in 2010, you've got a perfectly opportunity to belatedly begin your regimen today with Amazon's Gold Box deal: EA Sports Active. The fat-fighting gamercise is available for $40 right now, $20 less than its usual price. ...

5 years ago 0 Comments
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EA Sports Active may be fine for the ladies, but we want to get trim with more manly pursuits, like lumbercraft and bronzemanship. According to a rumor posted by Destructoid, we may just get our wish. The site reports that, according to sources close to the project, EA Sports is creating NFL Trai...

5 years ago 0 Comments
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If you live in Boston or San Francisco and are curious enough about EA Sports Active to go into a retail store devoted entirely to the fitness game, you're in luck! And maybe you've also learned something about the amount of curiosity you have about EA Sports Active. On November 15, EA opened two EA...

5 years ago 0 Comments
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We've always thought slapping a number at the end of a title is a pretty unoriginal way to name a sequel, but EA has lowered the bar, perhaps even digging out a bar-shaped hole in the soft earth below and jamming said bar down into it with EA Sports Active More Workouts. Yeah, that's the real name....

5 years ago 0 Comments
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Speaking at the Edinburgh Interactive Conference this week, Peter Moore explained how EA Sports changed its business strategy in order to address a growing female demographic. According to Moore, the arrival of the Wii changed everything, thanks to its focus on gameplay over graphics. "We didn't ev...

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As you likely noticed if you've turned on a TV in the past few months, EA Sports Active is being marketed pretty heavily towards the female demographic. So you can imagine the company's surprise when, as they told us earlier today, customer satisfaction surveys from its research group indicated tha...

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We've been hearing recession tales of woe for months now in the video game industry. Today is no different, as EA is posting a net loss of $234 million for its financial Q1 sales year over year versus $95 million in losses during the same quarter last year. Unsurprisingly, titles like The Sims 3 an...

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Throwing stuff at stuff is okay, but what Wii owners really like is stretching. That's the takeaway we've gleaned from EA's quarterly financial results, which reveal that EA Sports Active, selling "over 1.8 million copies in the quarter," is not just a genuine hit -- it's the publisher's best-sellin...

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We've heard stories of PR reps and devs obsessing over Metacritic scores, but EA Sports' Peter Moore's not sweating them, at least when it comes to Wii games. Noting that some titles in the low 70s can still move millions upon millions of units, Moore says that the people buying casual games and he...

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EA Sports is the very definition of an early adopter. During a lengthy interview with us, the company's Peter Moore confirmed that his teams were working on how to bring the mega-successful EA Sports Active franchise to PS3 and 360, taking advantage of the PS3 Motion Controller and Project Natal re...

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EA Sports was very happy to announce today that it's Wii fitness bundle EA Sports Active had a tremendously successful start, selling over 600,000 copies since its May 19 release. In case you were wondering why EA was so quick to put out an expansion, yeah, that's why. It's not like the company des...

5 years ago 0 Comments
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EA Sports Active seems to be quite the hit! So much so that, like the resistance bands that ship with the disc, the game is due for expansion. Even though the game just came out May 19, EA has already announced the first expansion pack. It's coming "this holiday, just in time to help you with your N...

5 years ago 0 Comments