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Tarrnie Williams, formerly of Relic Entertainment, now spends his days working at EA Burnaby on EA Sports Active, which now has him wearing plastic peripherals and extolling the virtues of exercise in his role as executive producer on EA Sports Active 2.0. He's definitely very eager about working o...

March 11th 2010 at 11:30am 0 Comments
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EA Sports' "Season Opener" event at GDC contained one major announcement for the developer's bevy of franchises: EA Sports Active will receive the sequel treatment this Fall with EA Sports Active 2.0 (working title), an updated version of the exergame for the PS3, Wii, iPhone and iPod Touch platfor...

March 9th 2010 at 10:50pm 0 Comments
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EA Sports Active for the Wii, the third-party publisher's sweatier response to Nintendo's best-seller Wii Fit, has earned the company $125 million. Gamasutra reports that at the conclusion of Electronic Arts' fiscal year (which is at the end of this month), the company believes the product will be...

March 3rd 2010 at 10:00pm 0 Comments
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Because your EA Sports games need that extra oomph, EA has signed a deal with Sakar International to produce a lineup of attachments for your Wiimote and -- wait, DSi? Sure enough, the press release mentions "realistic-looking EA Sports golf clubs, tennis rackets and baseball bats for the Wii and N...

February 16th 2010 at 2:00pm 0 Comments
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Just before today's sure to be thrilling investor's call, EA released a fact sheet to the folks gearing up for the hour-plus finance-a-thon -- a fact sheet that revealed two "TBA" EA Sports Active games set for release on consoles in the third quarter of the company's fiscal 2011 (October 1 through...

February 8th 2010 at 5:15pm 0 Comments
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Activision has announced that DJ Hero was "the #1 new intellectual property by revenue in the U.S. and Europe for calendar 2009, according to the NPD Group." Lest you sped through that proclamation, take note of the two key words: "by revenue" -- in other words, the total amount of money spent by c...

January 19th 2010 at 3:30pm 0 Comments
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If you're among those who resolved both to lose weight and procrastinate more in 2010, you've got a perfectly opportunity to belatedly begin your regimen today with Amazon's Gold Box deal: EA Sports Active. The fat-fighting gamercise is available for $40 right now, $20 less than its usual price. I...

January 7th 2010 at 5:45pm 0 Comments
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EA Sports Active may be fine for the ladies, but we want to get trim with more manly pursuits, like lumbercraft and bronzemanship. According to a rumor posted by Destructoid, we may just get our wish. The site reports that, according to sources close to the project, EA Sports is creating NFL Train...

December 29th 2009 at 5:45pm 0 Comments
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If you live in Boston or San Francisco and are curious enough about EA Sports Active to go into a retail store devoted entirely to the fitness game, you're in luck! And maybe you've also learned something about the amount of curiosity you have about EA Sports Active. On November 15, EA opened two EA...

November 17th 2009 at 11:15pm 0 Comments
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The newest trailer for EA Sports' upcoming Active line More Workouts retail expansion is live (after the break) and features some heartwarming stories. Well, heartwarming might be a strong word but it definitely features people wearing EA logo shirts describing how EA Sports Active is the best thin...

September 17th 2009 at 4:15pm 0 Comments
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We've always thought slapping a number at the end of a title is a pretty unoriginal way to name a sequel, but EA has lowered the bar, perhaps even digging out a bar-shaped hole in the soft earth below and jamming said bar down into it with EA Sports Active More Workouts. Yeah, that's the real name....

August 20th 2009 at 1:28pm 0 Comments
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Speaking at the Edinburgh Interactive Conference this week, Peter Moore explained how EA Sports changed its business strategy in order to address a growing female demographic. According to Moore, the arrival of the Wii changed everything, thanks to its focus on gameplay over graphics. "We didn't ev...

August 13th 2009 at 8:40pm 0 Comments