IMAXShift

Latest

  • IMAX's in-theater spin class is sensory overload

    by 
    Kris Naudus
    Kris Naudus
    05.01.2016

    I've never been particularly fond of spin classes, as they eschew all the things I enjoy about using a stationary bike: The ability to set my own pace, listen to my music and maybe even dip into a good book while I pedal. But I can understand the appeal of a spin class, as the presence of an instructor can push you out of your comfort zone and ensure that you get a real workout. So it would seem that IMAXShift sits somewhere in the middle, combining an intense audio and visual experience to entertain you while a dedicated instructor gives orders. The problem is, there might have been just little too much going on for me to enjoy any one aspect to the fullest.

  • IMAX wants to host your indoor cycling sessions

    by 
    Jon Fingas
    Jon Fingas
    04.18.2016

    If you live in in the heart of a city, it's hard to enjoy biking outside... not unless you like weaving through traffic. IMAX might have the next best thing, though. It's testing IMAXShift, an indoor cycling experience that promises to be more interesting than pedaling at the gym. The effort ultimately amounts to a cycling class in front of a giant screen, but IMAX argues that this could be a big motivator -- instead of riding either indoors or in a dreary urban landscape, you can travel along the Hawaiian coast or through the Solar System. There are even promises of "music-reactive visuals."