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While Sony as a whole is predicting losses to the tune of almost half a billion this fiscal year, company CEO Kazuo Hirai is looking to the future - specifically, the PlayStation 4's future. During a corporate strategy meeting reported by Japanese website Impress Watch and translated by Eurogamer,...

May 23rd 2014 at 2:30pm 0 Comments
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The last couple of years have been interesting for handheld game consoles. The 3DS debuted to lower than expected sales in 2011, only to see Nintendo turn things around with a drastic price cut. Last year, the PlayStation Vita failed to match even the 3DS' pre-price-drop performance in its early mo...

January 9th 2013 at 10:00am 0 Comments
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There's only one way to get this extremely limited-edition PlayStation 3 system, and that's to be Kaz Hirai. SCE Worldwide Studios president Shuhei Yoshida tweeted this scene of semi-outgoing Sony Computer Entertainment chairman Kaz Hirai being presented with the unique-looking commemorative item.T...

June 29th 2012 at 12:00pm 0 Comments
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One morning, Sony president and CEO Kaz Hirai woke up and said, "I probably have too many titles." Beyond being the president and CEO of Sony Corporation (the umbrella parent company of PlayStation, Bravia, and many other Sony brands), Hirai is also "representative director" and "chairman" –...

June 27th 2012 at 9:50am 0 Comments
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During last year's Sony E3 press conference, the company spent quite a bit of time talking 3D. Several titles were on the horizon with 3D support, including main entries in series like Uncharted and Killzone. Since then, the company toned down its approach to 3D integration.Sony Senior VP of Produc...

June 7th 2012 at 10:15am 0 Comments
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Sony has sold 1.8 million PlayStation Vitas, according to CEO Kaz Hirai. The executive announced the latest tally during the company's fiscal earnings call. Gamasutra reports Hirai thinks this is a "good start," but he did say, "We have to reinforce the software area in order to improve the busines...

May 10th 2012 at 12:30pm 0 Comments
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Sony announced today it would cut 10,000 jobs, approximately 6 percent of its global workforce, as it projects a loss of $6.4 billion for the fiscal year that ended in March. It will be the fourth straight year of losses for the company, which really needs to turn around its money pit TV business o...

April 12th 2012 at 11:30am 0 Comments
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After a bout of he said / she said earlier this year over the possibility of executive deputy prez Kazuo Hirai becoming president and CEO of Sony Corp., Sony has decided to make the news official this morning. As of April 1, 2012, Kaz will step up to the job of current CEO Sir Howard Stringer, effe...

February 1st 2012 at 8:50am 0 Comments
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Kaz Hirai, Sony's... um, let's just call him "Mega EXEC" for now, said the company will not announce the PlayStation 4 at this year's E3. The Wall Street Journal reports Hirai is sticking to the 10-year life cycle for the PlayStation 3 and currently sees no need to replace it. "Andy (House) is a...

January 11th 2012 at 9:00am 0 Comments
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Sony does not appreciate websites like us gossiping about Kazuo Hirai, it seems. The corporation issued a statement refuting "certain media reports" made "regarding Sony Corporation officers' appointments." We reported last week that Hirai had been promoted to the position of president, followin...

January 9th 2012 at 11:30am 0 Comments