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Report: Sony looking for a new president, Hirai being considered
According to Bloomberg, Sony Corp. is looking for a new heir apparent for its consumer electronics kingdom, and a familiar name is in the running. According to inside sources cited by the report, Sony is hoping to install a president to lighten the work load of (and eventually replace) acting CEO Howard Stringer; one of the names on the rumored short list is Sony Computer Entertainment president and CEO Kazuo Hirai. A Sony representative refused to comment on the story, but Stringer has stated his intent to stay on as CEO until March 2013. According to the report, another potential replacement is current executive deputy president Hiroshi Yoshioka -- but we hope that if Sony does have to decide between these two parties, they take all the important factors into consideration. You know, factors like "which of these two guys does Joystiq have more memes prepared for?" Using that metric, the choice is crystal clear.
Sony said to be looking for new President to lighten Sir Howard's load
Sir Howard Stringer is a busy man. Currently holding the Chairman, CEO and President titles at Sony, the man's in charge of one of the vastest empires in the history of vastness, which is probably why the company's now said to be looking for someone to succeed him at one of those posts. Bloomberg's reporting that Sony is having internal discussions about appointing a new President, with Kaz Hirai and Hiroshi Yoshioka identified as the names at the top of the pile. The pair are currently responsible for handling one half each of Sony's broad consumer electronics portfolio and it's notable that the Japanese giant seems to be looking for its next great leader from the hardware side of the business. If this speculation does bear fruit, expect the next President to deputize Stringer in the short-term and to eventually succeed him as top banana when the current ruler decides to hang up his cornflower-blue tie.
Sony's PSP Go post-mortem continues, Kaz Hirai concedes 'pricing is perhaps an issue'
We're still perplexed by the PSP Go's failure. Who doesn't want to pay more for a device that lacks the hardware to play UMD games, only compatible with downloadable versions that release days or weeks later and then cost more to boot? Sony's Andrew House stepped up in June to put a positive spin on the situation, saying the PSP Go helped them "learn more about what the consumer wanted" -- something they obviously didn't do before shipping the thing. Now Sony Computer Entertainment President Kaz Hirai is giving a similar angle in an interview with MCV, addressing concerns of both price and content availability: ...we did get a lot of feedback, both good and bad. I think we need to make sure we have as many titles available to download as possible, to make the experience as easy as possible. But also pricing is perhaps an issue. If nothing else the PSP Go has certainly generated a lot of consumer feedback, and encouragingly it seems like Sony is actually listening.
Kaz Hirai: Price 'perhaps' an issue with PSP Go
In what can only be described as a triumph of understatement, PlayStation boss Kaz Hirai has admitted to MCV that the $250 pricing could "perhaps" be blamed for the PSP Go's unimpressive sales thus far. "I think we need to make sure we have as many titles available to download as possible, to make the experience as easy as possible. But also pricing is perhaps an issue. Because of the cost reductions we've been able to do over the years, the traditional PSP has benefited. But the PSP Go is a completely different design, so the cost trend is different." To put it another way, when Sony took out the part that makes it play all the PSP games you already own, it made it very expensive. Or to put it even simpler: They only hit you because they love you so much. If Sony really wanted to capture the situation, it'd make an ad where Kevin Butler puts a PSP Go in a slingshot, fires it out a window at a passing explosion and says, "Win some, lose some, I guess." We understand why this level of corporate honesty is not an option, but can we at least get something better than "perhaps"? Like ... say ... a price cut?
Sony execs talk PlayStation Move expectations, PS4 details
The PlayStation Move is now less than a month from hitting stores shelves, and it looks like some Sony execs are already busy starting to manage expectations. Speaking with Eurogamer this week, Sony Computer Entertainment senior vice president Ray Maguire chose to compare the Move's launch to that of the EyeToy for the PlayStation 2, saying that "exactly as with EyeToy in the PS2 days, it's a product that needs to be sampled. You need to get your hands on it. You need to understand it. You need to try it." Maguire further went on to say he's "not particularly" expecting "massive" day one sales, but that he expects sales to grow as word of mouth spreads. In other PlayStation news, Sony's Kaz Hirai seems to have effectively ruled out a download-only future for the eventual PS4 in an interview with MCV, with him saying that a "digital future is over ten years away." Hirai then went on to note that "we do business in parts of the world where network infrastructure isn't as robust as one would hope," and that "here's always going to be requirement for a business of our size and scope to have a physical medium." No word if that also applies to Sony's future handhelds as well.
SCEE president alludes to upcoming paid PSN subscription option
Even though Sony officially "won't comment on rumors or speculation" regarding a paid PSN offering in the near future, Sony Europe president Andrew House gave a bit more substantial answer in a recent Q&A on the UK PlayStation site. When asked outright, "Will PlayStation Network become a paying service?", House responded, "Kaz Hirai stated a few months ago that we were looking at a premium service to sit alongside the current free service and that objective has not changed. You'll learn more about it very soon." He went on to console potentially upset readers with the knowledge that "the current PSN as you know it will remain a free service." That said, it seems like times are a-changin' for Sony's online network, and some (if not all) of the claims in our recent report on a "PSN+" service may come to pass in the not so distant future (cross-game chat, anyone?). If we were bettin' folks, we'd bet that not so distant future will start around the time of E3. [Via 1UP]
Sony reorganization shuffles names, but doesn't mess with the games
You ready? Okay -- follow along: Sony announced today that the Sony Computer Entertainment subsidiary will change its name to SNE Platform (or "SNEP"), and then transfer its video game operations to a new subsidiary, named -- surprise! -- Sony Computer Entertainment. On April 1, SNEP, which will be primarily operating Sony's network services and business as a wholly-owned subsidiary, will merge with Sony, and then promptly dissolve into the parent company. Since Sony already owns all shares of SNEP, there's not going to be any market action (issuance of new shares, share capital increases or cash payments) upon the merger. So, wait, what's happening? Essentially, Sony is moving its network business out from under the gaming wing and bringing it up to the parent company level. This is a different path than the one laid out a year ago, which suggested SCE, as then operator of the network business (think: PSN), would begin to play a larger role in the unification of the company as it pertains to an online strategy. Instead, the "new" Sony Computer Entertainment will have a slightly more narrow focus, "mainly consisting of the planning, development, manufacturing and sales of home-use/portable game consoles and software," according to the reorganization announcement; and Sony Online Service, including the proposed expansion of PSN IDs to non-gaming Sony devices, will seemingly be handled by a new division (but possibly the same personnel) within the Sony parent company. Though listed as the "Representative Director" of the short-lived SNEP subsidiary, Kaz Hirai will presumably remain in charge of the PlayStation division now and after the April 1 merger. Sub-divisions SCEA and SCEE are unaffected by the reorganziation.
PlayStation Motion Controller's release date moves to fall 2010
Sony has just announced that the still-unnamed PlayStation Motion Controller won't hit its targeted spring 2010 release date -- it's now slated for a worldwide release this fall. In a press release, SCEI president Kaz Hirai cited a desire to "offer an exciting and varied line-up of software titles that will deliver the new entertainment experience to PS3 users" as the reason for the delay, and indicated that Sony will be revealing the launch software lineup soon, including first-party games and games from other companies, "whom we have been working closely with." The good news is that Sony now has more time not only to line up third party support for the peripheral, but come up with a name as well. The bad news is that Sony is dropping whatever advantage an earlier release would have given the device over the much more publicized Xbox 360 motion controller, Project Natal. [Update: The motion controller has been officially named "PlayStation Move." Yes, really.]
Sony PS3 Motion Controller delayed until 'fall 2010' globally
Last official word we had on the launch of Sony's PS3 Motion Controller was Spring 2010. However, we just received a press release from Sony Japan with a revised availability of "Fall 2010." The calendar push affects Japan, Asia, North America, and Europe. In the statement, Kaz Hirai avoids using the "d" word saying only: "We have decided to release the Motion Controller in fall 2010 when we will be able to offer an exciting and varied line-up of software titles that will deliver the new entertainment experience to PS3 users." Still no mention of Arc though Sony does concede that "Motion Controller" is just a tentative name. Full press release after the break.
Sony confirms expansion of PlayStation Network ID, wallet to other Sony devices
Chances are you represent one (or 12) members of the 38 million-strong PlayStation Network community. At CES in Las Vegas, Kaz Hirai confirmed Sony's intention to expand the PSN well beyond the PS3 and PSP. As the above slide shows, Sony's premium video offerings will expand to some of Sony's other products, including Bravia televisions and VAIO laptops. Taking a page from Microsoft's Live Anywhere philosophy, a single user ID and password will work across all Sony products and services. Going a step further, the PSN virtual wallet can be used universally across Sony's services. To help facilitate the cross-proliferation of content across Sony's multiple devices, Hirai also announced the creation of a new division within Sony: the not-very-creatively named Sony Network Entertainment, Inc. With this new initiative, expect the PSN logo to be far more ubiquitous than ever before.
Sony's Kaz Hirai confirms 'premium level' subscription coming to PSN
Well, Sony may have once downplayed the notion of "catching up" with Xbox Live, but it looks like it is now set to take at least one big cue from its rival. As oh-so-quietly revealed during a presentation on Thursday and now confirmed by Kaz Hirai himself, Sony will be adding a "premium level" subscription service to the PlayStation Network sometime next year. According to Hirai, that subscription will get you "premium content and services," although exactly what those are remains a bit unclear, as the current level of service will apparently remain free, and continue to include features like Facebook, Netflix, and the ability to play games online. Also up in the air is any word on a price or launch date, although the timing of the announcement does seem to suggest that we might just be hearing more about this at CES. [Thanks, Erick]
Sony Online Service aims to achieve brand loyalty
In an AP interview, Sony executive VP Kaz Hirai declared the upcoming Sony Online Service, which adds PSN-like features (possibly including game, music and movie downloads) to a wide variety of Sony devices, a major selling point. "That's the kind of combination that I think is not seen anywhere else," Hirai said. "That I think is where our core competence lies, and that's a differentiator for Sony." Additionally, Hirai told Business Week that Sony hopes to get the service into other devices next year and, "Earlier in the year would be a lot more preferable." In the interview, Hirai said that the Sony Online Service would take the iTunes-like approach of registering users as soon as the device is powered on, to register their accounts immediately. Once invested in such an account, the implication is that users will be more likely to continue purchasing media on that same account and buy more Sony devices to get additional use out of it -- much like iTunes users are driven to continue buying iPods to play iTunes Store's AAC-format music. Hirai also looked to social networking elements, along with the cross-device connectivity, to push Sony's future offerings. "What are your friends watching right now? There's a screen that says all the programming that's available. It highlights all the things that your friends are watching, for example. It's a community experience." As for sharing the actual content (not just the experience), Hirai wasn't so sure. He concluded that the "debate is still going on" about how many devices will be able to share content.
Hirai: PS3 Slim sold at a loss, but business profitable overall
Speaking to the UK's Times Online during last week's GamesCom event, Sony boss Kaz Hirai provided some insight into the ramifications following the introduction of the smaller, cheaper PS3 Slim. Hirai noted that while the system itself would be sold at a loss, it would be buoyed by other elements of the PlayStation platform."If you look at the growth of the installed base, it is slower than the PS2 was but it's pretty much on track with the growth that we had with the original PlayStation," Hirai said. Responding to the issue of selling the redesigned PS3 at a loss, Hirai explained, "I don't actually know that that's the true nature of the business that we're all in, whether it's PlayStation, Xbox or the Wii. I think the better indicator is to look at the business as a whole platform, to ask: are you profitable in terms of the hardware, software and peripherals. And the answer to that question is yes on a gross profit level since the last fiscal year." If Sony's price-cutting measures have their intended effect and lift the whole PlayStation platform, Hirai might just be in a position next year to boast about profits so plentiful ... it's gross.[Via Edge]
PS3 Slim hardware still losing money
The Times Online had a sit-down with Sony Computer Entertainment boss, Kaz Hirai, after the big Gamescom show last week in Cologne. You remember, the event that saw the official launch of the PS3 Slim. The Q&A is an interesting read in whole, but the answer that stands out comes in response to a question about whether the lower-priced $299 PS3 Slim will be sold at a loss relative to its cost to manufacture. "Yes," was the quick answer from Kaz. That's a surprise for two reasons. First, the PS3 Slim benefits from more efficient 45-nm manufacturing processes used on its smaller, less power-hungry Cell processor. Also, just last month Sony's CFO told investors that manufacturing costs of the PS3 had dropped by "about 70%, roughly speaking" -- that comes to about $240 based on original manufacturing estimates of $800 when the PS3 launched back in 2006. Regardless, a console being sold as a loss-leader is nothing new in the gaming industry and, as Kaz points out, will almost certainly be offset by looking at the PS3 as a platform that includes the hardware, software, peripherals, and services.[Via GamesIndustry.biz]
PLAYSTATION 3 logo replaced due to 'visibility' issues
The system wasn't the only thing that got smaller when Sony officially unveiled the slimmer PS3. The entire PlayStation branding has been reworked: the system is no longer PLAYSTATION 3 (all caps), it's PlayStation 3. The logo no longer uses the Spider-Man font to spell out the entire system name. Instead, marketing materials now feature three simple characters: "PS3." Kaz Hirai explained the meaning behind the change to Times Online. The new logo represents a "reset" of sorts. Hirai explains that he wanted it to represent "going back to our roots." There are practical applications to a revised logo, as well. "When you have PlayStation 3 spelt out, the aspect ratio was such that if you wanted it on a billboard it became tiny. It didn't work in terms of visibility," he admitted. We took a look back to this Call of Duty 4 TV ad to emphasize the difference: the Xbox 360 logo is more than twice as large as the now-outdated PLAYSTATION 3 logo. If you watched this ad on a SDTV, you probably wouldn't even notice the PS3 logo at all! While we're not entirely sure the new logo will have an effect on sales, we (and other games bloggers) are glad to finally give our CAPS LOCK keys a break. Thanks, Sony.
Kaz Hirai keynoting Tokyo Game Show 2009
Riiiiiiiidge Racer! ...... Phew. Now that we got that out of our system, we can calmly inform you that Sony CEO Kaz Hirai will be delivering a keynote speech at this year's Tokyo Game Show. The title of his address: "New Tactics for 2009." Considering the reveal of the PSP Go and its download-only business model, we're looking at "digital distribution" as a big part of those new tactics. But what about old tactics? You know, slimming and trimming in an effort to reverse the recent sales slide.Additionally, a panel discussion will help fill out the Sony exec's two-hour time slot, featuring bigwigs from Capcom, Sony, Bandai Namco, and Square Enix. Other TGS speakers have yet to be confirmed.
Sony slashing PSP development costs by 80%
Sony's Kaz Hirai took the stage at the Sony E3 keynote to reveal the new PSP Go!, but he also had some things to say about longterm development for the PSP platform. Kaz mentioned that Sony would be making it easier for developers to create titles for the handheld by cutting the cost of PSP development 80%. Hopefully, that will mean more developers flocking to the system making great games for us to play.
Hirai aiming to 'quickly' break-even on PlayStation hardware, looking to double PSN sales
President and CEO of SCEI, Kaz Hirai, knows all too well the financial troubles plaguing Sony's Computer Entertainment division. SCEI posted an operating loss of ¥58.5 billion ($612 million) for fiscal 2008 and Sony admits it doesn't expect to turn a profit any time soon. But that's not going to stop Hirai from trying to change things. No, according to what he told Japan Today, it sounds like he already has a plan: "We need to quickly bring our PlayStation business on a break-even level and later to profitability."So, he's laid out a set of milestones to accomplish, but how's SCEI going to get there? Hirai said Sony needs "a strategy where buying a [sic] hardware is not the endpoint but instead a starting point that can offer new experiences." This includes, according to him, bringing the PlayStation Network to traditionally non-gaming electronics like televisions and digital cameras -- shades of what Howard Stringer said weeks before. And speaking of PSN, part of the strategy is aimed at boosting digital sales from ¥20 billion ($209 million) last year, to ¥50 billion ($523 million). We guess this means expect a lot more content spread across a lot more devices.[Via Kotaku]
Sony reorganizes divisions, has big plans for future
Like two lovers caught in a seductive tango, chief executive Howard Stringer has taken the lead as president of Sony's electronics division, taking on a more intimate and hands-on role with the company's future. The previous president, engineer-turned-exec Ryoji Chubachi, will undertake a new role as vice chairman and stay on to assist Stringer. This recent move is part of Sony's attempt to manage the huge losses the company has suffered recently. The reorganization doesn't stop there, oh no, Sony is really shaking things up.The company is forming two new divisions, one of which will oversee PlayStation and Vaio PCs, while the other takes charge of Bravia TVs, Cybershot digital cameras, and Handycam camcorders. The man in charge of the new PlayStation and Vaio division is none other than Kaz Hirai, head of Sony's gaming business. Heading up the other division will be Hiroshi Yoshioka, who currently oversees Sony's TV business.On the video game side of things, one of the opportunities presented by this restructuring will be the expansion of PSN beyond the realm of games. Sony wants to offer real network-based content that works across all Sony devices, including its game consoles, Walkman brand, and even the e-Reader. With Sony reorganizing all of its divisions, the prospect of SCE having greater access to other divisions in the company becomes higher. This leaves the possibility of new synergistic ideas within Sony, such as PSN on your cell phone or an MP3 store for PSP. This corporate shuffle will allow Sony to be the "united company" it has been telling us it will be ... for years.Source - Stringer adds president post in shake-up [Via Edge]Source - Strategy Analytics: Sony Brings Down Silos To Address Connected Consumer Opportunities
Greenberg blasts back at Hirai for 'longevity' jab
It's charming to see that no matter how high up you are on the gamer ladder, you can still be goaded into a flame war. Sony Computer Entertainment boss Kaz Hirai discounted the Xbox 360's longevity and chance at market dominance yesterday, and now Xbox boss Aaron Greenberg has rushed right into the fray, saying, "That complacent attitude is out of touch with where the industry and consumer is today." You say out of touch, Aaron, we say "big thinking."But, still unmollified, he told The Bitbag, "I can't imagine any scenario where the PS3 can catch up with us. In fact, even if you doubled the current PS3 sales and Xbox 360 remained flat, they couldn't close the gap until 2014."Meanwhile, Nintendo's Reggie Fils-Amie reportedly made an ear trumpet out of $100 bills and shouted, "What? Can you two speak up?" Though the involved parties emitted nary a chuckle, we thought it was a hoot.
