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Google search promises to get fresh with you
After weathering some less than enthusiastic receptions to Gmail and Google Reader revamps, not to mention the long awaited launch of a Gmail app for the iPhone, the Google upgrade train just keeps on rolling along. This time out, Mountain View is targeting its real bread and butter: search. Google is harnessing its Caffeine indexing system to offer up fresher results -- a change that will apparently affect around 35 percent of the site's searches. The new results include more up to the minute results, prioritization for recent happenings and more frequent updates.
Google pulls co.cc subdomains from search, brings our global malware nightmare to an end
Google's been on a creative tear lately, rolling out new products and revamping older ones. But there's a reason the phrase "search giant" is synonymous with Big G, and it's always working to return better results. Sometimes that means tweaking its algorithm to prevent SEO-gaming; other times it means dropping over 11 million sites from search results, as the company just did in blocking the .co.cc subdomain. Google classifies it as a "freehost" -- it belongs to a Korean company that provides free or cheap domains, often bulk-registered -- and after automated scanning revealed a high percentage of malware-hosting sites, decided to scrub the entire lot from its results. Of course, this is something like using a nuclear weapon against cockroaches: it causes a lot of collateral damage, while your real target scurries to its next hideout. Still, we wish Google well in its bravely quixotic mission.
Twitter announces integrated photo-sharing service, improved search
Well, it's not exactly a good day for anyone that placed their bets on a Twitter-linked photo service. As expected, Twitter today announced its own integrated photo-sharing service, which will launch "over the next several weeks" and let folks upload an image and attach it directly to their tweet from Twitter.com -- the same functionality is also said to be coming to its official mobile apps "soon." The service isn't completely in-house, though -- Twitter has partnered with Photobucket to actually host the photos. In more immediate news, Twitter has also announced that a "completely new version" of Twitter search is rolling out today. It promises to deliver more relevant results for searches and trending topics, as well as related photos and videos that will be displayed next to your results (which can also be browsed and explored in-depth). Head on past the break for a quick demo video.
Yahoo intros Search Direct, takes on Google Instant with insular effect
Remember Google Instant? Now, Yahoo's got something like that -- it's called Search Direct -- and like Instant, it consists of a search box that quickly and automatically suggests results as you type. Unlike Instant, however, it won't update the entire results page to reflect the outcome of your potential search, but rather just an enlarged search box like the one you see above, providing up to ten suggested queries and three suggested results. That makes it a little bit speedier (we were able to use it on our 3G phone connection quite easily) but also fairly limited in comparison. It's also a bit... ahem... self-serving, as any search that happens to include the same letters as one of Yahoo's own services will promote them above all others in the results -- in fact, only five letters of the alphabet presently bring up anything but a Yahoo website as the first result when typed in solo. I = iTunes J = Jennifer Lopez Q = QVC X = Xbox 360 Z = Zsa Zsa Gabor Some of the improved functionality is pretty useful, though, as that Xbox query will instantly bring up prices for the console, and you can type in "movies" or "weather" and your zip code to immediately plan your night out. ("Restaurants" and "food" don't work, though.) Anyhow, Search Direct is in beta. Why not give it a go?
Google brings Instant Previews to mobile, makes them seriously useful (video)
We've never had a use for Google Instant Search on mobile, so we didn't expect much when Google's Instant Previews invaded the smartphone realm as well. You know what? They're actually surprisingly useful. Instead of trying to cram additional information into Google's already-crowded mobile website, Instant Previews adds a little magnifying glass next to most every result instead, and clicking on the magnifier brings up a series of cached thumbnails of each page that you can scroll through in portrait or landscape modes. It's a very visual way of finding what you're looking for, and more importantly, it's quick even over 3G, saving time and mobile bandwidth that would otherwise be spent clicking through links one by one. Rather than decipher that long-winded explanation, though, why don't you try it out for yourself or watch our video demonstration after the break?
Google rolls out Chrome extension that lets you block sites from search results
Tired of waiting for Google and its algorithms to filter content farms and other shady sites out of your search results? Then you can now finally take things into your own hands thanks to an "experimental" extension that Google has just made available for its Chrome web browser. That works about as straightforwardly as you'd expect -- once installed, you'll simply see a link to block a site along with each search result, and you'll also be able to unblock sites at any time if you go a bit overboard. What's most interesting, however, is that Google says it's going to study the feedback it gets from extension and that it will consider using it as a potential ranking signal for its search results.
NYT uncovers the tawdry, seedy tale of the SEO games of J.C. Penney
The New York Times has run an incredibly detailed piece about a feat of Google search engine gaming which seems to have been done by or for JC Penney. We won't bore you with SEO basics -- we're pretty sure you've got those down already -- but suffice to say that The Times noticed that the retailer was at the top of Google's search results for many more terms than seemed possible or natural, so they started to do some digging. What they found was that thousands of links had been placed on what were essentially spam sites all over the web, resulting in the retailer ruling the Google juice for terms such as "little black dress," and even super generic ones like "rugs" and "bedding." This is one of the dreaded kinds of 'black hat' optimization that Google frowns upon, because it's so obviously cheating, and it's punishable by a massive sinking of the offending site's ranking in results (which is, of course, not the desired effect). JC Penney unsurprisingly denies knowing anything about it, and no evidence exists to suggest it was directly involved, so on Wednesday, Google began 'corrective action' to bring Penney's results back to planet earth. One example -- before the action was taken, JC Penney held the number one spot for the search term 'living room furniture,' and after it stood at number 68 -- is enough to show the awesome power Google holds over the results it delivers, but the story also serves to show how truly broken search is, as well as Google's seeming nonchalance about the issue. Hit up the source link for the full story.
Google responds: Bing recycles search results, and we'd like it to stop
Google accused Microsoft of copying search results this morning, and the company's sticking to its guns: in response to Microsoft's firm denial -- "We do not copy Google's results" -- it's released another tiny batch of evidence to the contrary and a call for Microsoft to discontinue the practice for good. Mind you, Google search engineer Amit Singhal doesn't explicitly call out its competitor for "copying" results -- rather, "recycling" them through a clever combination of Microsoft Internet Explorer and the Bing Toolbar -- but the message is clear. Google wants you to view its search results as the originals, and doesn't really care how sincere Microsoft's flattery might be.
Google hacked site notification notifies you if your site is hacked (repeat this five times fast)
Those crazy cats at Google have been tinkerin' with the search results quite a bit lately: in addition to the old standbys (malware notifications, updated image search), the company has recently rolled out Instant Search, Instant Preview... and now? That's right: hacked site notifications in the search results. According to the Webmaster Central blog, the company uses "a variety of automated tools to detect common signs of a hacked site," and if you have a Webmaster Tools account you'll even be notified of the breach. Hit the source link for more info.
Google under fire for promoting own content ahead of competing websites
This isn't exactly a new allegation, but the idea's spreading fast: Google is tuning search results to favor itself, and perhaps that's not entirely fair. Though the European Union is already investigating Google for potential antitrust violations, a recent article in the Wall Street Journal cites several US businesses that aren't too happy themselves, claiming that Google Places, Product Search and the like took a big chomp out of their traffic. Google's defense, as usual, rests on its secret algorithms, which it claims aren't rigged in any way, adding that the prominent placement of location- and product-based search results are just a way to get users quicker answers to their queries. If you type in "day spa nyc," you're looking for some catered suggestions, right? And what of those who argue differently? Well, obviously they're in league with Microsoft.
Use Quix to make advanced searches easier
Google may be the best search engine available today, but it has several frustrations to me. One of the biggest is that it routinely forgets my preferred search settings. At best, Google only remembers your preferences when you are logged in, but personally i find that Google forgets my preferences all of the time, even when logged in. I finally figured out a way to avoid that frustration plus limit my Google searches to recent pages, regardless of whether I am logged in. The key was to use Quix. I've written about Quix before but as a quick recap: Quix is a bookmarklet that lets you easily add/change shortcuts by editing a plain text file. I host my plain text file in my public Dropbox folder, so I can edit the file on any of my computers and know that it will be instantly updated on all my computers (including my iPhone and iPad) in minutes. Read on for the specifics...
Google modifies its policies in China, resumes hosting some content on Chinese servers
Well, it looks like that "entirely legal" workaround to Google's censorship woes in China may not have been the answer the company hoped it was. Faced with the possibility of China revoking its license to operate in the country (in addition to blocking the site), Google has now stopped automatically redirecting Chinese users to its Hong Kong website and is simply presenting them with a link to Google.com.hk instead. What's more, Google has now also starting hosting some content on Chinese servers again, including maps, music and translation services that it says cannot be censored, and which can be accessed on Google.com.hk from within mainland China. Google will continue to host its main search operations on servers in Hong Kong, however, and it still remains to be seen if these changes will be enough to ensure it keeps its license -- China will reportedly decide that on Wednesday.
Google to stop censoring Chinese search results 'soon,' China warns of consequences
According to the Wall Street Journal, Google is making headway with its plans to stop filtering search results in China. Quoting Eric Schmidt as saying that "something will happen soon," the latest report is that Google is engaged in negotiations with multiple government agencies in China, and the likeliest scenario at this point is that the search giant will remain in the People's Republic, though it may be in a slightly altered state. "There will be a way for Google to not pull out 100%," says a source familiar with the ongoing discussions, who expects that El Goog will find a patchwork arrangement by which it'll be able to maintain some parts of its business running while no longer adhering to China's censorship fiat. For its part, China is keeping up its tough posturing, with the latest statement from its IT ministry describing Google's plans as "unfriendly and irresponsible" and warning that the company will have to bear the consequences of its actions. What appears certain at this point, however, is that there'll be no going back to censored Google search results, which is a win in our books whatever the final outcome.
