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In the US, child obesity is an ever-growing concern that's desperately in need of a remedy. Knowing this, Adidas is now looking to help the cause and, in the process, make it fun for young people to get fit. The sporting gear company has teamed up with Interactive Health Technologies (whose missio...

January 12th 2015 at 3:42pm 0 Comments
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I still remember my old, favorite football like it was yesterday. It wasn't made by Nike, Adidas or even Diadora, but it lasted me for about seven years, from when I was 7 until about 14 or so. And even though, toward the end of its life, it started to look as if it had been living in a waste dump...

July 11th 2014 at 4:00pm 0 Comments
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Less than two weeks after making an unofficial appearance, today Adidas is formally introducing its new wearable, the miCoach Fit Smart. Revealed in San Francisco, during the Wearable Technologies Conference 2014, this wristband is capable of measuring your burned calories, heart rate, distance co...

July 9th 2014 at 11:30am 0 Comments
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In an effort to expand its miCoach line of sporting gear, Adidas has now launched a smart ball for football (aka soccer) players. With an array of motion sensors featured inside, this new intelligent, kickable sphere can track a ton of data and send it right to your iOS device -- Adidas hopes it w...

May 27th 2014 at 4:12pm 0 Comments
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Wish that your beloved sportswear brand would bring its connected fitness app to your preferred smartphone platform? If your mind instantly substituted "Adidas" for the former and "Nokia" for the latter, then boom! You're in luck. Adi Dassler's firm is bringing its miCoach fitness app as an exclus...

September 26th 2013 at 1:53pm 0 Comments