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Twitter reportedly plans to embed users' tweets alongside ads
According to Digiday, Twitter is working on a new form of advertising that would connect tweets from normal users with a company's own advertising. The new service would be able to collect together related tweets and promote them in tandem with ad campaigns. Ad execs were shown the new system during CES last week in Las Vegas, according to sources. Twitter was also showing off new video editing software, provided by SnappyTV (which the company picked up back in 2014). With it, longer ad videos can be quickly shortened and shared to the social network.
